Breaking news from the fashion world! Kim Kardashian West and Kanye West star in the newest Balmain spring/summer 2015 campaign, acting as the hottest celebrity couple ever while posing for the camera lens of Mario Sorrenti. It seems like every luxury fashion house has been trying to tap the most powerful celebrity as the face for their new season campaigns and after the Julia Roberts for Givenchy, Madonna for Versace and Nicki Minaj for Roberto Cavalli, Kimye break the Internet getting cozy and going in for a kiss in the new Balmain campaign, titled “Army of Lovers”. It’s the logical continuation of the first series of photos shot for the new season – the “Balmain Army” featuring Adriana Lima, Rosie Huntington-Whiteley, Isabeli Fontana, Joan Smalls and Christa Kober. The first part of the campaign turned out to be quite unique and memorable, still Kimye easily win the five bombshells with their version of Balmain luxury.
Talking about his unexpected choice of Balmain’s spokesmodels, the creative director of the fashion house, Oliver Rousteing noted: “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity-they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.”
Kim took the news to her Instagram account, publishing a photo from the campaign with a caption “BALMAIN!!!” Then Olivier Rousteing followed her uploading close up shots from the campaign on his Instagram account. In the photos, Kim is wearing a back-swept sleek hairstyle and a bold makeup with dark smokey eyes and well-contoured cheeks. Both she and her hubby don the coolest Balmain designs from the brand’s new season collection, looking stylish and hot as ever while posing by the luxury car.
They both have been known as big fans of Balmain and close friends of Oliver (they always sit front row at Balmain’s shows and this year North was also there with her parents), so it’s quite expected to see them star in the Balmain spring 2015 campaign. Still, the news is going to break the Internet, like Kim’s Paper cover did a while back!
Photos courtesy of Balmain