When Chanel’s creative director Karl Lagerfeld chose actress Kristen Stewart as the house’s newest muse, many were wondering whether such a choice would bear fruit and produce something iconic as the French luxury brand has gotten us used to seeing. Now that the new Chanel Paris in Rome campaign has been finally unveiled, there is no doubt Kristen Stewart is just the perfect choice and that Karl Lagerfeld’s artistic skills are always to be trusted.
“I like the whole package. I like her expression, I like the toughness of the attitude, everything. She is a really good actress. I like tough women who can scream, who can be mean. For men, I hate that; for women, I love it;” Lagerfeld said about Stewart not that long ago, and just by looking at the campaign’s images we can definitely state her toughness shows up indeed. “She is a real personality. I don’t compare her to any other actress and she is really modern, whatever that means. And I think that she is perfect for the Chanel image of today;” he further told WWD.
Lensed by the iconic designer himself, the Kristen Stewart x Chanel Paris in Rome 2016 campaign mixes the French house’s signature sophisticated appeal with glamorous and sensual Italian vibes, showing us one of Stewart’s most mysterious and ladylike sides. Kristen’s femininity is a strong and independent one, and all that she is wearing for the campaign just seems to emphasize this feature of hers.
The campaign showcases Chanel’s pre-fall 2016 collection, which premiered in Rome last December. That said, the campaign couldn’t, of course, exempt itself from channeling the collection’s Italian soul, which represents an elegant rebellious woman, who likes to fight against conventional norms by (also) mixing glamorous rock and androgynous pieces with more conventionally ladylike designs.
“Karl never turns me into something I’m not. But like all good directors, he is capable of bringing qualities out of people that are sometimes not as obvious to them. Karl directs photo shoots and always provides an environment for a story to unfold. And the way that occurs is very natural. But always under his guidance, which is felt and inspiring. It’s never labor intensive because that is against the nature of spontaneous art,” Stewart humbly declared in an interview with WWD, implicitly revealing that among those who were not that sure about the whole Stewart x Chanel campaign, the actress herself was hesitant about being able to channel her inner Yvonne Furneaux.
Shot in an Art Deco Parisian apartment decorated by interior designers Louis Süe and André Mare, the campaign is inspired by Fellini’s La Dolce Vita, where Furneaux played Emma, Marcello Mastroianni’s girlfriend. To add a vintage Sixties touch to the images, Lagerfeld edited the pictures with black & white touches, which surely accentuate both Stewart’s sensual appeal and the collection’s elegant glam-rock looks.
“Wearing the [Metiers d’Art] clothes from the [fashion] show was my favorite experience yet working on campaign shoots with Chanel. The set was so complete and transportive. The clothes within that environment came to life;” concluded Stewart, and we couldn’t agree more.
Photos courtesy of Chanel