Lana Del Rey for H&M Fall 2012 Campaign

It was back in July when finally the news was confirmed that 26-year-old Indie singer Lana Del Rey is the new face of Swedish retailer H&M. Now, the full H&M fall 2012 campaign has been unveiled featuring the beautiful singer and captured by Inez van Lamsweerde and Vinoodh Matadin. Seems like Lana has brought a sweet autumn for H&M, as we can see mainly soft pastel pink shades, whites, feminine floral prints, and all this is spiced up by Lana’s personality. She brings classics to the collection, femininity and her unique style.


The H&M fall 2012 campaign shoes Lana Del Rey quite in line with the image she is famous for. The creative director for H&M, Donald Schneider, called it “very L.A. noir” and it’s true thanks to the presence of pastel colors, retro hairstyles and bling. The collection features delicate knitted sweaters, skinny pastel jeans, skinny floral printed pants, peplum blouses, chic white coats, body-hugging mini dresses, short skirts and gorgeous shoes. No wonder, the collection will appeal not only to the fans of Lana, who want to borrow a bit of her style, but also great fans of ladylike fashion and sophistication.
Lana Del Rey is also to star in another H&M campaign coming in winter, as well as in a short film titled “Blue Velvet”, which will be released on hm.com on September 19. Stay tuned to see more photos and learn more H&M news!

Photos courtesy of H&M

Recent Posts

Shiniest PVC Pieces To Amp Up Your Style

This winter we go by the rule “more is more”. Dull outfits are reserved only for the ones who are afraid to experiment. But if you are into fashion and always want to look your best,...

Oscar de la Renta’s Wedding Dresses: Spring 2018

Oscar de la Renta’s bride is elegant, feminine and glamorous. For their first bridal collection as co-creative directors, Laura Kim and Fernando Garcia wanted to keep the recognizable spirit of the brand. They paid homage...

Calvin Klein x Amazon Fashion Holiday Collab

The popular American brand Calvin Klein is pairing with Amazon Fashion for a special holiday collection. They are not only releasing a new line but also setting up several pop-up shops. If you are somewhere...

Seductive Makeup Looks For Night Out

It's that time of the year where you have multiple reasons to glam up. Many holiday makeup collections already dropped. These glitter & glimmer packed collections are inviting you to get creative and experiment with...

Kylie Cosmetics Holiday 2017 Collection

Out of all Holiday makeup collections that launched so far Kylie Jenner's one is the most anticipated. The youngest Kardashian-Jenner sister threw the pregnancy rumors in shade with the announcement of her Kylie Cosmetics Holiday...