Lana Del Rey for H&M Fall 2012 Campaign

It was back in July when finally the news was confirmed that 26-year-old Indie singer Lana Del Rey is the new face of Swedish retailer H&M. Now, the full H&M fall 2012 campaign has been unveiled featuring the beautiful singer and captured by Inez van Lamsweerde and Vinoodh Matadin. Seems like Lana has brought a sweet autumn for H&M, as we can see mainly soft pastel pink shades, whites, feminine floral prints, and all this is spiced up by Lana’s personality. She brings classics to the collection, femininity and her unique style.

The H&M fall 2012 campaign shoes Lana Del Rey quite in line with the image she is famous for. The creative director for H&M, Donald Schneider, called it “very L.A. noir” and it’s true thanks to the presence of pastel colors, retro hairstyles and bling. The collection features delicate knitted sweaters, skinny pastel jeans, skinny floral printed pants, peplum blouses, chic white coats, body-hugging mini dresses, short skirts and gorgeous shoes. No wonder, the collection will appeal not only to the fans of Lana, who want to borrow a bit of her style, but also great fans of ladylike fashion and sophistication.
Lana Del Rey is also to star in another H&M campaign coming in winter, as well as in a short film titled “Blue Velvet”, which will be released on on September 19. Stay tuned to see more photos and learn more H&M news!

Photos courtesy of H&M

Recent Posts

Memorial Day Fashion Steals To Grab Now.

Let's be honest, one of the most anticipated things about any holiday is the sales. Almost every website and store has some special running, just temping you to put those things you have been lusting...

Viva Cannes Episode 8: La Tarte Tropézienne

The signature dessert of La Tarte Tropézienne has been a favorite to many for some time. This delicious tart features two sweet buns on the outside with a special cream in the middle. It looks...

Gucci Is Headed to Paris for Spring 2019

Paris Fashion Week is by far one of the most-visited fashion events of the year. So it is more than expected for the City of Lights to host numerous trending luxury brands. This fall, Gucci...

The Secrets Behind The A-List Glow

Glowing skin is one of the most talked about topics in the beauty game. A-listers seem to have the best secrets to keep their skin youthful and radiant. Here are their secrets revealed on how...

The Queen Wants Meghan Markle to Take 6 Months of Duchess Lessons

The Queen wants Meghan Markle to really understand her new role, The Duchess of Sussex. Find out every detail we know about the rumored Duchess lessons in this video.