Lana Del Rey The New Face of H&M

After a month of speculations, the news about the collaboration between Swedish fashion retailer H&M and indie singer Lana Del Rey has been confirmed. H&M took its precious time to personally confirm the news and put an end to any doubts. Lana will feature in the upcoming fall and winter campaigns of the brand, and what’s more exciting, some pictures have even been leaked already.
According to H&M PR manager Chloe Bowers, “We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”


“We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette,” she added.
The newest H&M campaign is stated to feature a distinctive L.A noir mood. The available photos show the elegance and simplistic, yet perfectly polished allure of the collection. Staying comfortable and stylish is the main objective of the line. Moreover, the photos feature a strong retro flair, trying to suit Lana’s personality.
As for Lada’s fashion deals, she has been spotted in this industry quite frequently lately. Earlier this year, the Mulberry label named one of their iconic bags after the singer. Now, the photoshoot by Inez van Lamsweerde and Vinoodh Matadin reveals another side of the star’s style. She’ll also star in a TV commercial, where she records the Fifties song Blue Velvet for the occasion. The video will appear on hm.com on Sept. 19.

Photos via WWD.com

Recent Posts

Elevate Your Winter Denim Game With Ripped Jeans

Jeans are a girl’s best friend. Whenever ladies don’t know what to wear, their favorite denim pieces are here to save them. In winter most of us are sad that we have to give up...

Selena Gomez x Puma En Pointe Collection

Selena Gomez stars in her second campaign for the famous sportswear brand Puma. After becoming their ambassador in September 2017, the singer launched her first official campaign for the Phenom sneaker in November. And now for...

Naomi Campbell & Kate Moss Reunited for Kim Jones’s Last Louis Vuitton Show

It has been a while since a designer convinced the legendary Kate Moss to go back on the runway. Her last official walk was at Louis Vuitton’s Fall 2013 women’s show. Five years later, the...

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...