Lana Del Rey The New Face of H&M

After a month of speculations, the news about the collaboration between Swedish fashion retailer H&M and indie singer Lana Del Rey has been confirmed. H&M took its precious time to personally confirm the news and put an end to any doubts. Lana will feature in the upcoming fall and winter campaigns of the brand, and what’s more exciting, some pictures have even been leaked already.
According to H&M PR manager Chloe Bowers, “We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”


“We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette,” she added.
The newest H&M campaign is stated to feature a distinctive L.A noir mood. The available photos show the elegance and simplistic, yet perfectly polished allure of the collection. Staying comfortable and stylish is the main objective of the line. Moreover, the photos feature a strong retro flair, trying to suit Lana’s personality.
As for Lada’s fashion deals, she has been spotted in this industry quite frequently lately. Earlier this year, the Mulberry label named one of their iconic bags after the singer. Now, the photoshoot by Inez van Lamsweerde and Vinoodh Matadin reveals another side of the star’s style. She’ll also star in a TV commercial, where she records the Fifties song Blue Velvet for the occasion. The video will appear on hm.com on Sept. 19.

Photos via WWD.com

Recent Posts

The 25 Most Iconic Princess Diana Looks

Even 20 years after her death, Princess Diana remains one of the biggest fashion icons in history. The people's favorite Princess had a unique and impeccable style. Her looks still serve as inspiration. She is...

Standout Street Style Looks from SS 2018 MFW

Milan is known as the capital of fashion. Each year we get excited about all the amazing shows we can see during Milan Fashion Week. We are already halfway with the week, and all of...

Prada RTW Spring 2018 Collection at MFW

Miuccia Prada loves making political statements at her fashion shows. Prada is a political activist and supports feminism. The Spring 2018 collection is for all powerful women across the world. Many designers recently decided to...

Moschino RTW Spring 2018 Collection At MFW

Jeremy Scott showed his spring offerings for Moschino yesterday during Milan Fashion Week. The Spring 2018 collection tells a story about biker ballerina. It was the life of a ballerina with every tiny detail included....

Glitter Envy: The Most Glamorous Looks To Flaunt This Fall

Nothing looks more glamorous than a glitter makeup look. Even designers are affected by the glitter obsession. We had a chance to see many dazzling pieces on the runway shows lately. Some brands took the...