We love stalking Marc Jacobs on Instagram. Not in a bad way though. Sometimes the images he posts on his Instagram account are just as cool and interesting as his lookbooks! So in case you missed to favorite his last photo, we feel obliged to share with you the latest Marc Jacobs news, fresh from Instagram. That’s where the designer posted the first photo of the Marc Jacobs spring 2016 ad campaign, a David Sims photo of one of the most famous transgender people, director Lana Wachowski.
The caption to this viral photo reads, “The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America. In collaboration with photographer David Sims and stylist Katie Grand, the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality.”
According to the post, Jacobs met Lana via YouTube (what an online generation!) in 2012. The video in question featured Lana giving her Visibility Award speech about the Human Rights Campaign, and apparently, the design genius fell in love with the communication genius, and the rest led to this very moment. I think it’s better if you hear it from Jacobs himself, “She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility.” Yes, Jacobs, that’s a big part of what cinematography is all about – powerful words, “I found myself referencing Lana’s words in my daily life and sharing her speech with close friends,” Jacobs told Vogue.
Jacobs is also proud of taking Lana’s “fashion show” virginity (What??) by inviting her to his New York show for the first time. The invitation was, of course, accepted by Wachowski.
Unfortunately, Wachowski couldn’t return the favor and take Jacob’s virginity when it comes to celebrities in fashion ads. If you remember, this is not the first time the designer is turning to show business for help.
His first ad campaign featured Sonic Youth’s Kim Gordon, his other campaigns have included Cher, Sofia Coppola, and others. The approach behind such choices is the inspiration he receives throughout his life and career.
The reason behind this particular choice is obvious. Fashion has always been one of the industries where gender issues were never really an “issue” and never held back talented designers from pursuing their dreams and goals. But it seems that there was more need to address it in advertising.
The last ad campaign including transgender people was done by Givenchy, which included transgender models in their new collection campaign. This was back in 2010, 5 years passed, and it seems that there is still need to touch upon this topic in ads and runway shows.
These steps increase the visibility of transgender people who are doing a great deal of good, or are extremely gifted. They lead into a new scene, where ads like this won’t be necessary, where equality will be a universal reality and an ad like this would be considered … weird, instead of controversial.
Photo courtesy of @themarcjacobs