The world’s famous brand Hello Kitty has teamed up with the independent graphic and illustration label Lazy Oaf for a limited capsule collection. Both brands are known for their cute, childish designs. Hello Kitty is popular among the little girls and the adults. The Lazy Oaf is known for their fun designs inspired by the Japanese popular culture. The collaboration was a true pleasure for the Lazy Oaf’s Founder Gemma Schiel because she is a huge fan of Hello Kitty.
The 16-piece limited capsule collection is an astonishing mix of cute girly designs in an adult version. If you thought that you are too old to wear Hello Kitty, this collection will change your mind.
The baby pink color that is every girl’s favorite plays the main role in the collection. One of the most adorable pieces in this line is the frilly denim jacket with cute ruffles on each sleeve. The signature pink Hello Kitty bow is embroidered on the pockets on each side.
Lazy Oaf designed the cutest heart shaped pocket bag with the Hello Kitty logo embroidered in the center of the bag. The lovely bag will look perfect paired with the baby pink frilly denim jacket.
Denim is definitely the main fabric in the collection. The adorable denim pinny dress has a massive pocket on the front with a pretty Hello Kitty embroidery. The super cute adjustable straps with interesting prints are the most noticeable detail in this design.
Speaking of denim, fans of Hello Kitty definitely won’t be able to resist the white A-line denim skirt with Hello Kitty’s face all over the front part of the skirt.
The collection is not all about cute pink stuff. The Hello Kitty x Lazy Oaf Collection includes a pair of bow Gingham trousers reserved for the coolest gals.
The brand Lazy Oaf has multiple fun pieces to offer. Their cool sweaters that carry interesting messages are one of the most eye-catchy designs. There is a multicolored oversized sweater with big black letters that say “Boring” embroidered on the back as well as pastel blue one with the phrase “Problem Child” also embroidered on the back.
The collection drops on June 15 and will be available for purchase in stores and at the Lazy Oaf’s website. The prices aren’t cheap but at least you know that you would be the only one in the room wearing these fun, unique designs.
Photo Courtesy of Lazy Oaf