Loewe Unveiled Fall/Winter 2017-18 RTW Line Along With Its Campaign at PFW

Jonathan Anderson’s Loewe fall/winter 2017-18 ready-to-wear collection just dropped at Paris Fashion Week a few hours ago, treating us to an all-round runway show that won’t go forgotten for sure.

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

Anderson’s Loewe fall/winter 2017-18 runway show, debuted at Maison de UNESCO in Paris, presented the collection’s staples in an artistic and naturalistic environment indeed, as the Maison was covered with pianist and photographer Lionel Wendt’s pictures, as well as with ethereally beautiful rare orchids hung on the walls. As if things weren’t suggestive enough, Anderson made sure the Loewe fall 2017 collection’s ad campaign pictures were already ready to hit the city today – almost 4,000 Loewe fall 2017 posters are now to be found all around Paris.

Shot by Steven Meisel, the Loewe fall 2017 campaign takes some of the newly unveiled collection’s must-have items, such as Loewe’s latest edition of the Puzzle bag and a sophisticated, Southern France-inspired floppy hat, and lets icon Gisele Bündchen flawlessly channel them.

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

“An exclusive new series of artworks by Steven Meisel titled Compositions, depicts a group of objects ranging from precious to ordinary, utilitarian to decorative, and mass produced to handcrafted,” the caption on Loewe’s Instagram account read. “Floating on a transparent table positioned in front of a painted cloudscape, the assortment creates an arresting visual illusion between the surreal and the hyperreal.”

Anderson, who has never ventured into such a bold, unexpected marketing move before, just demonstrated once again his reputation as one of the industry’s visionary innovators, who is never afraid to think (and then act) outside of the box.

Intriguing new marketing strategies aside, the Loewe fall 2017 rtw collection was extremely interesting for various reasons. Firstly, noting how carefully Anderson managed to challenge the 170-year-old luxury fashion house’s legacy, effortlessly modernizing it, was a pleasant thing to watch to say the least.

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

In doing so, he predominantly focused on leisure-wear, alternating relaxed lines with textured fabrics. The silhouettes were either outerwear-inspired, with dresses that could be easily donned during a chilly late September afternoon in Provence, or cozily warm, with long coats and utilitarian sweaters exuding more winter-approved vibes indeed.

Secondly, the Northern Irish designer made sure each one of his proposals could recall Loewe’s signature attention to details, which caught him embellishing some of the most urban-chic proposals with opulently minimalist rhinestones, silk embroideries and even metallic chains. This Loewe fall/winter 2017-18 rtw collection’s biggest third defining motif was Anderson’s care for the materials, with not only silk but also leather, fur and fine wool available there to keep us warm all winter long.

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

Loewe Fall/ Winter 2017-2018 RTW Collection - PFW

Photos courtesy of Vogue

Recent Posts

Kanye West To Keep Yeezy at The NYFW

The New York Fashion Week has lost many big names recently, but Kanye West will most certainly keep Yeezy in the States. So far Rodarte, Proenza Schouler, Altuzarra and Thom Browne left the New York...

Kylie Jenner Stars in Balmain x Beats By Dr. Dre Campaign

Combining tech and high fashion is becoming more common. When it comes to collaborations between tech and high fashion, headphones seem like the most obvious choice. Headphones are a piece that can turn into a...

Stella McCartney’s Fall 2017 Campaign Is At a Scottish Landfill

The British designer Stella McCartney decided to shoot her Fall 2017 campaign at a Scottish landfill. Stella is a big supporter of sustainable and eco-friendly fashion so her decision shouldn't surprise us. McCartney’s brand is vegetarian,...

Gucci is Launching a Travel App “Gucci Places”

Alessandro Michele, the creative director of Gucci is expanding the luxury fashion house in every possible field. The latest news is that the brand is launching a special app called Gucci Places. Michelle is a...

J.W Anderson x Uniqlo Collection

The British designer Jonathan Anderson and the Japanese massive clothing retailer Uniqlo collaborated on a collection. Their collaboration took most of us by surprise because of Jonathan Anderson’s experimental designing style. Anyway, if you take...