The Longchamp spring/summer 2016 ready-to-wear collection is for the laid back fashionista, who spends her days doing whatever she pleases. Simple, free-flowing garments are perfect for a warm breezy day, but could also be dressed up for date night, or an evening out on the town. If there’s one thing that can be said about Longchamp’s target woman it’s that she is always prepared. If the weather takes a turn for the worse, she has a quick and easy fix to keep her outfit fresh. With the addition of an umbrella, she will be all set to face the day.
Sophie Delafontaine, artistic director of Longchamp, held back and really let the simple designs do their magic on the runway, without letting over-accessorizing get in the way. Matching the handbags directly to the outfit’s pattern worked alright on the runway, but would be cliché on the streets. The outfits were fresh and the handbags were interesting and stunning, but if they had been paired with other outfits, more diversity would have been added to the collection, and would have given a greater semblance of what the everyday woman would choose to wear in her life
Longchamp is known for their handbags, and one iconic model in particular: Le Pliage. So far, over 32 million of the bags in nylon or all-leather have been sold around the world. This handbag display also played into the idea of everyday preparedness. Large, fashionable, and oftentimes vibrant totes dominated the runway, holding the prospect of several uses for women everywhere. A bright colored tote bag can add dimension to nearly any outfit, and can serve a utility purpose since you’re able to store more things inside of them – like an umbrella on a potentially rainy day, and any supplies you need to fix your hair and makeup if they begin to suffer the rain or humidity on a sunny day.
The Longchamp spring 2016 collection showed some staple summer pieces, and there was a definite commercial appeal for the brand, so there’s no doubt women everywhere will be sporting these pieces for the light spring and summer days.
The simple shorts in the collection with embellished pockets were a modern twist to the classic design, and the use of a 3D graphic design added a fun new element. The target woman is clearly a cool, modern woman. Whether she is looking for the classic spring/summer dress or for a bold new handbag, she needn’t look beyond this collection.
Established women with the basics already in their wardrobe are not the target for this collection, since there’s nothing more than basic in the line. You can’t deny the beautiful pieces at work in this collection, and for a company that is always expanding, this is definitely a step in the right direction.
Photos courtesy of Vogue