Lottie Moss is making the news, just like her older half-sister we all know, the one and only Kate Moss used to do in her best times. Lottie’s latest fashion campaign is for Botkier’s spring 2016 collection – a very good start for an 18-year-old model, with a promising last name.
The campaign was shot by photographer Mark Iantosca and features some of the most iconic locations in New York City. If you’ve been feeling nostalgia for this city, the images of the Metropolitan Museum and the walkways of the Central Park will bring the old memories back. Lottie Moss poses on the bank of Jacqueline Kennedy Onassis Reservoir, wearing the New York fashion and spirit.
In fact, Botkier’s designs and the choice of backgrounds might also remind you of another New York favorite. The preppy fashion of the Gossip Girl never gets old in this city, feel free to take it with you no matter what your destination is.
The campaign has been a real win for Moss, as it turns out she is a big fan of the brand, “I’ve been a big fan of BotkierNew York since the inception of the brand, so when they approached me to star in their spring campaign, it was a no-brainer for me. The brand’s sophisticated, edgy designs rooted in New York City’s culture resonate well with me.”
High-waist skirts, white blazer jackets, and a pocket pet… we think there might be an elephant in the room. It’s true that the style presented by Botkier resonates with many residents of NYC, but it would be fair to mention that you can rock this style in uptown (where the shots were taken). Once you step down the island or cross the bridges, this is not really what New York is all about.
We know it’s hard to make a statement after an older sibling, especially if that sibling is slowly turning into a supermodel legend and has been the muse of many designers. Those are a few hard shoes to fill. And although Lottie seems to have a much softer character, we still hope some of the more sophisticated genes might still show up soon.
We are not against sweet fashion and don’t insist a female model has to be sexy to succeed. But even if Lottie Moss has the Good Girl character, we’re expecting a stronger statement. Blonde hair, pretty face… we’ve seen many of them. Maybe there’s some charisma missing from the images, a special flavor that only the model can bring on board.
This was just a sneak peek, the entire campaign will be launched on the brand’s official website during the first week of February. To sum up what we think about the ads, let’s all agree this campaign is a beautiful part of a diverse world, one part of a multi-channel, multi-color, multi-texture environment, where literally anything is possible… it’s New York City!
Photos courtesy of Botkier