Louis Vuitton followed up their spectacular spring/summer 2016 resort collection with even more spectacular news: the brand’s 2017 cruise collection will take place in Rio de Janeiro. First we were treated to a fabulous line of unique resort wear for 2016, but then we were immediately wanting to skip a year so we can see what artistic director Nicolas Ghesquière will have on the market for his next cruise line.
If it is anything like his resort collection, we can know he will cater to women of many walks of life, much in the house’s style, so the audience doesn’t have to be limited to one woman. There will undoubtedly be a diverse audience to watch the show, because what better way to introduce a collection for women with different styles than at the Olympics 2016, where people from around the world gather. The 2016 Olympics are held in Rio de Janeiro, and is no doubt part of the reason the designer chose this energetic city as his venue to showcase the Louis Vuitton Cruise 2017 collection this upcoming May.
There’s no real surprise that many designers choose remote destinations for their resort collections, because it does nothing but add more life to the fashion. You look to resort collections for fashion when you travel or when you’re on a personal vacation, so you can manage to look fabulous, stay weather appropriate, while maintaining a level of comfort as well. Debuting in tropical locations literally transports women to a fantastical destination, while still figuratively doing the same with the clothes.
So, you can see this is a common trend among today’s luxury designers, but Ghesquière chose this destination for more than just its white beaches. With the presence of the Olympics, there’s a level of worldly culture that enters into the market, creating a beautiful bridge between the runway-fashion world and the everyday-fashion world the clothes need to translate to.
It’s exciting to think about the possibilities the Louis Vuitton brand can come out with for this pre-season collection, which isn’t a term that holds much meaning anymore in the fashion industry. What began as a way to bridge the six-month gap between collections is now a time for designers to come out with another full collection and see how their new ready-to-wear designs are accepted in the fashion industry.
As Michael Kors told Vogue back in 2010, “[the pre-season] has become the season when you sell the most clothes…and they’re clothes that can be whatever season you want them to be.” This sentiment is becoming more true with each passing pre-season, and designers are using the extra collection-time to exercise their creativity, while not giving away too much of what they have in store for when the actual seasons come around.
There are no true limitations to what could unfold from this new cruise collection, but we can expect a commercial line to walk the runway with the classic Louis Vuitton extravagance.
Photo courtesy of Vogue