Louis Vuitton Goes to Rio De Janeiro To Stage Its 2017 Cruise Show

Louis Vuitton followed up their spectacular spring/summer 2016 resort collection with even more spectacular news: the brand’s 2017 cruise collection will take place in Rio de Janeiro. First we were treated to a fabulous line of unique resort wear for 2016, but then we were immediately wanting to skip a year so we can see what artistic director Nicolas Ghesquière will have on the market for his next cruise line.

Louis Vuitton Cruise 2017 Show to Be Staged In Rio De Janeiro

If it is anything like his resort collection, we can know he will cater to women of many walks of life, much in the house’s style, so the audience doesn’t have to be limited to one woman. There will undoubtedly be a diverse audience to watch the show, because what better way to introduce a collection for women with different styles than at the Olympics 2016, where people from around the world gather. The 2016 Olympics are held in Rio de Janeiro, and is no doubt part of the reason the designer chose this energetic city as his venue to showcase the Louis Vuitton Cruise 2017 collection this upcoming May.

There’s no real surprise that many designers choose remote destinations for their resort collections, because it does nothing but add more life to the fashion. You look to resort collections for fashion when you travel or when you’re on a personal vacation, so you can manage to look fabulous, stay weather appropriate, while maintaining a level of comfort as well. Debuting in tropical locations literally transports women to a fantastical destination, while still figuratively doing the same with the clothes.

So, you can see this is a common trend among today’s luxury designers, but Ghesquière chose this destination for more than just its white beaches. With the presence of the Olympics, there’s a level of worldly culture that enters into the market, creating a beautiful bridge between the runway-fashion world and the everyday-fashion world the clothes need to translate to.

It’s exciting to think about the possibilities the Louis Vuitton brand can come out with for this pre-season collection, which isn’t a term that holds much meaning anymore in the fashion industry. What began as a way to bridge the six-month gap between collections is now a time for designers to come out with another full collection and see how their new ready-to-wear designs are accepted in the fashion industry.

As Michael Kors told Vogue back in 2010, “[the pre-season] has become the season when you sell the most clothes…and they’re clothes that can be whatever season you want them to be.” This sentiment is becoming more true with each passing pre-season, and designers are using the extra collection-time to exercise their creativity, while not giving away too much of what they have in store for when the actual seasons come around.

There are no true limitations to what could unfold from this new cruise collection, but we can expect a commercial line to walk the runway with the classic Louis Vuitton extravagance.

Photo courtesy of Vogue

Recent Posts

Viva Cannes Episode 8: La Tarte Tropézienne

The signature dessert of La Tarte Tropézienne has been a favorite to many for some time. This delicious tart features two sweet buns on the outside with a special cream in the middle. It looks...

Gucci Is Headed to Paris for Spring 2019

Paris Fashion Week is by far one of the most-visited fashion events of the year. So it is more than expected for the City of Lights to host numerous trending luxury brands. This fall, Gucci...

The Secrets Behind The A-List Glow

Glowing skin is one of the most talked about topics in the beauty game. A-listers seem to have the best secrets to keep their skin youthful and radiant. Here are their secrets revealed on how...

The Queen Wants Meghan Markle to Take 6 Months of Duchess Lessons

The Queen wants Meghan Markle to really understand her new role, The Duchess of Sussex. Find out every detail we know about the rumored Duchess lessons in this video.

H&M Drops Its First Pride Collection

H&M drops a pride-themed collection for the first time ever. Take a look at the rainbow-inspired collection in this video.