This Sunday Louis Vuitton took over Shinibashi Street in the center of Kyoto’s medieval district to present their cruise 2018 collection. The fashion house chose the Miho Museum, originally built to store Mihoko Koyama’s Asian and Western antiques. Mihoko and her daughter hired the architect I.M.Pei who is behind the famous pyramid in front of Louvre to design a museum for their art. Nicolas Ghesquière, the creative director of Louis Vuitton, seems to really admire Pei’s architecture. He held his Fall Runway Show in the Louvre Museum and stated that he plans to use the same location again in the future.
Louis Vuitton’s event was unique in many ways. First, the fact that Louis Vuitton took a public road and turned it into a private party was something that has never been done before.
The French fashion house is well-known for their cruise shows held at spectacular destinations. Some of their previous shows took place in Rio’s Niterói Museum and Bob Hope’s John Lautner home in Palm Springs.
Many celebrities graced the front rows at the show. Riley Keough, Sophie Turner, Isabelle Huppert and Laura Harrier were just a few of the many that had the privilege of attending Louis Vuitton’s extravagant cruise 2018 presentation.
To entertain its guests, Louis Vuitton took over 15 historic restaurants on the street and booked three of the city temples.
The presentation was opened by Rila Fukushima, a model that has a successful acting career as well. She is best known for her role in “The Wolverine.” She wore a belted jacket that looked like a collage of furs spiced up with leopard print shoulder patches. Rilla was followed by an army of the brand’s favorite models. Some of the familiar faces on the runway that are part of almost every Louis Vuitton’s show were Natalie Westling, Marte Mei van Haaster, Fernanda Ly, and Kiki Willems.
Nicolas Ghesquière collaborated with the Japanese designer Kansai Yamamoto for the traditional Japanise details incorporated in his creations. Yamamoto was behind the samurai faces and other traditional Japanese designs for Nicolas’s sequin dresses and kabuki-eyed leather bags. Kansai is known for dressing David Bowie. He was the one who designed the glittering one-leg jumpsuit for Bowie, among other avant-garde pieces.
Ghesquière admitted that he owns many Yamamoto’s clothes that he bought at auctions. The collaboration was born through Yamamoto’s daughter Mirai, an actress who is a friend to Nicolas. Yamamoto was observing the show from the front row, wearing a very noticeable bright red suit.
In terms of the collection, Nicolas added a huge dose of edginess. He has been traveling to Japan for more than two decades and this collection truly expressed his fascination with the Japanese culture. He got inspired from the Samurai armor, Kurosawa’s colors and the thriller/erotic Japanese film series Stray Cat Rock from the 70s. The two designers used the traditional Japanese colorful prints, textures and layers to create a fully eccentric and unique collection.
Besides Nicolas’s love and admiration for Japanese culture and style, the location was chosen because of strategic reasons. Michael Burke, Louis Vuitton’s chairman and chief executive, explained that this show was a client-centric event. He stated that the French fashion house has many international clients, especially from Asia. Those clients are not always willing to spend 12 hours on a flight to see a cruise show. So Louis Vuitton decided to connect with its audience in a more personal way and bring the show closer to them.
Lately, Japan has been a very popular destination for people from all over Asia. So the show gave a unique opportunity to those who wanted to explore Japan. They could both see an excellent show and experience Japan.
The spectators could see the traditional Japanese style incorporated through the oversized yet hourglass blazers. The collection was dominated by boyish, cropped tailoring with a length barely touching the hips and voluminous-sleeved jackets.
Part of the collection was perfect for the ones looking to upgrade their street style. Nicolas paired lace slips over white tees with colored jeans and the result was a perfect off-duty street-style outfit for all the fashion addicts who prefer the rebellious look.
At the cocktail party after the show, Yamamoto was entertaining the guests. He seemed very glad that his fellow from France was happy with the outcome of the show and the collaboration between the two.