Featuring Brazilian hottie Daniela Braga and shot at the Santa Monica Pier, the spanking new Lovers + Friends spring 2015 campaign is all about a lovely effortless Californian spirit that we all love so much. Ambitious, fun, sexy and confident. This is how Lovers + Friends, an American company describes the modern woman. In their own words, the Lovers + Friends brand is for the girl who is a go-getter and fun-seeker, who knows what she wants in life and certainly is not afraid to go get it. We’re talking about the one, who knows it all and is always on the scene, the one who rises early in the morning and works hard during the day only to play harder at night. She is both the lover and the friend. The brand describes the target market rather well, inspiring every woman to become just that, the ambitious but fun and sexy woman who is confident in her decisions and not afraid to challenge those who dare create an obstacle before her.
Lovers + Friends is all about ease of wear, a chic but comfortable look that is effortless and California cool at the same time. From the West Coast, the label has extended nationally and even internationally, giving women everywhere the means by which they can radiate confidence and grace with a side plate of sexy as they head to work, walk the beaches while digging in the toes or just simple enjoy a day out on the town wearing a flawless blazer or floral flowing dress. There is everything from boho-chic to city slick and a woman can definitely enjoy it all, without sacrificing style for comfort. The Lovers + Friends spring 2015 collection seems to be all about the red and the white, the lace and the stripe; we have the sexy cropped tops that have transferred over from the 2014 seasonal trends floral prints manage to squeeze their way into the top trends of this spring season.
We thought we were done with the rompers, those silly garments that are hard to work with when you really have to go to the bathroom and can’t afford to strip down for it. However, it appears that Friends + Lovers has managed to take the skimpy little pieces that have been a part of the spring and summer collections for the past two years and turn them into even more flowery and attractive styles, by mixing with the 2015 trends. Tropical floral prints against a black background are seen on one such romper that also capitalizes on the thin belt and the asymmetric hems, complete with lace edging, while another piece from the collection is an all-white version with a ruffled top and sleeves, a fitted waist and loose fitting short area. We especially love the criss-cross back of this particular piece. Add golden bangles and a leather purse to the mix and you have on lovely design.
Lacy tops are also a common theme among the Lovers + Friends spring 2015 collection, wherein they appear in white embroidery as well as coral reds, in the guise of short-sleeved or halter crop tops, with matching twin sets for the corals. Plus, they can be successfully matched with white denim with rolled up ankles and a thin matching belt to add to the chic aspect of the casual. In general, most of the pieces seem to come with crop tops, with no sleeves, short sleeves and even long ones, the latter of which has been matched with a lightweight blue pair of pants with wide legs and a high waist. They also come wait wraparound bands around the abdomen region, to be paired with floral skirts with a mini length hem. Strappy sandals also come in handy for finishing off the looks perfectly.
Photos courtesy of Lovers + Friends