The see-now-buy-now formula is attracting more and more fashion houses and labels, spreading its encouraging marketing results throughout the fashion industry as the months pass by. One of the latest brands to adopt this formula is Madewell, whose fall 2016 lookbook is already available for pre-order and purchase at Madewell.com.
Madewell’s fall 2016 lookbook, which is also finally here and ready to be browsed through, marks also another new kind of marketing formula for the label, which is that of letting its customers pre-order their autumnal pieces now rather than having to wait up until the collection finally hits the stores. Those at Madewell’s headquarters also decided not to unveil their fall 2016 lookbook in March, as they used to, letting our anticipation and curiosity grow bigger and bigger.
Of course, such an unusual decision meant they had a huge responsibility on their shoulders, especially among those who rely on Madewell to find something suitable to wear during the colder seasons. Now that the lookbook is finally available (it was released on Pinterest, Facebook and via newsletter), we can definitely state the wait was worth it!
Infused with a sense of edgy urban-chic style, the 29-piece collection is quite variegated, both in terms of lines and colors. Although the hues might be overall described as mainly neutral, with pastel pink and white dominating the scene, the collection features burgundy, black and earth shades as well, not to mention the Vichy and striped patterns that dynamically interrupt the solid-colored garments too.
Each color chosen is meant to be perfectly paired with the collection’s denim line, which features a wide variety of denim jackets and jeans. As for the latter, the cropped cuts used are the collection’s most recurring motif. Cropped sleeves, cropped heavyweight tailored pants and cropped jackets coming in a delicate color palette, help infuse these upcoming autumnal months with strong and covetable bon-ton vibes we can’t help but fall in love with.
The Madewell fall 2016 clothing line features cool street-style-inspired garments too, the relaxed lines and Nineties-inspired embellishments of which, such as brooches and ironic patches, could be paired with each other for a full-loaded street style look, or mix-and-matched with the urban-chic pieces for a whimsical bon ton style.
Like some of the most acclaimed pre-fall and fall 2016 collections showed, this Madewell fall 2016 line-up is filled with loungewear proposals too, yet here translated to a more contemporary, purely ready-to-wear mood. Vichy-printed jumpsuits and oversized kimono jackets complete the collection, making it ultimately versatile and eclectic indeed.
The collection can be pre-ordered through the brand’s email [email protected], or even by calling (866) 544-1937. Once you contact the label’s press officers, you will also learn about the price tags.
Photos courtesy of Madewell