Mango has just embraced its best summer mood heading over to an island for its summer 2017 campaign, figuratively dubbed as “High Summer”. The Spanish brand let iconic fashion photographer Dan Martensen capture fresh-faced beauties Arizona Muse, Sophia Ahrens, and Alanna Arrington while sporting some of Mango’s best proposals for the summer 2017 season.
Styled by Helena Tejedor, Mango’s summer 2017 campaign sets us on a journey composed of wanderlust-infused images and ultra-cool fashion inspirations, which include beachwear, too. While exploring the island, Muse, Ahrens and Arrington show us how versatile and wearable each garment from this latest collection of Mango is, whether one wants to wear it at the seaside or in the city center.
Although being not properly urban-chic, aside from a few evening proposals, Mango’s High Summer 2017 collection is suitable for almost any possible fashion scenario, even when treating us to the most summer-approved items.
The best part about this collection is, however, that it shows us how to style all of the different garments according to one’s personal sense of fashion, which this time around will appeal even to the Scandi-chic aficionado. Those who love clean cuts, minimal designs, raw materials, and especially all white outfits will, in fact, find many shirts, roomy trousers and boxy tops to channel all summer long, turning heads whether they are on the beach or at an inauguration of an exhibition.
Although most of the collection’s proposals got infused with Mango’s signature boho-chic visions of fashion, with white crochet embroideries and flared lines dominating the scene, Mango’s High Summer collection explores festival-approved fashions as well, yet in a more “mature” way compared to other high-street brands, such as Bershka.
Mango’s festival-inspired garments mix high-end trends, such as asymmetrical hems and exaggerated cascades of ruches, with more contemporary patterns such as gingham and striped motifs creating an appealing contrast that will look memorable basically at any occasion.
The festival-like leitmotifs literally go ashore on Mango’s island through the swimwear line as well, with the ethnic-inspired bikinis being absolutely covetable and the swimwear halter tops, along with the fashionable laced-up one-pieces, being perfect when worn as one-of-a-kind crop-tops and bodycons as well.
As for the evening proposals, Mango’s summer 2017 collection got us covered with fresh, multicolored dresses, which seem a cool hybrid between a beach robe and a casual mini dress, as well as with Nineties-inspired elegant slip dresses, which are also one of this summer’s ultimate must-haves.
All of Mango’s High Summer 2017 proposals are available for purchase at Mango.com.
Photos courtesy of Mango