Mango Heads to An Island for the Summer 2017 Campaign

Mango has just embraced its best summer mood heading over to an island for its summer 2017 campaign, figuratively dubbed as “High Summer”. The Spanish brand let iconic fashion photographer Dan Martensen capture fresh-faced beauties Arizona Muse, Sophia Ahrens, and Alanna Arrington while sporting some of Mango’s best proposals for the summer 2017 season.

Mango Summer 2017 Campaign

Styled by Helena Tejedor, Mango’s summer 2017 campaign sets us on a journey composed of wanderlust-infused images and ultra-cool fashion inspirations, which include beachwear, too. While exploring the island, Muse, Ahrens and Arrington show us how versatile and wearable each garment from this latest collection of Mango is, whether one wants to wear it at the seaside or in the city center.

Although being not properly urban-chic, aside from a few evening proposals, Mango’s High Summer 2017 collection is suitable for almost any possible fashion scenario, even when treating us to the most summer-approved items.

The best part about this collection is, however, that it shows us how to style all of the different garments according to one’s personal sense of fashion, which this time around will appeal even to the Scandi-chic aficionado. Those who love clean cuts, minimal designs, raw materials, and especially all white outfits will, in fact, find many shirts, roomy trousers and boxy tops to channel all summer long, turning heads whether they are on the beach or at an inauguration of an exhibition.

Mango Summer 2017 Campaign

Mango Summer 2017 Campaign

Mango Summer 2017 Campaign

Although most of the collection’s proposals got infused with Mango’s signature boho-chic visions of fashion, with white crochet embroideries and flared lines dominating the scene, Mango’s High Summer collection explores festival-approved fashions as well, yet in a more “mature” way compared to other high-street brands, such as Bershka.

Mango’s festival-inspired garments mix high-end trends, such as asymmetrical hems and exaggerated cascades of ruches, with more contemporary patterns such as gingham and striped motifs creating an appealing contrast that will look memorable basically at any occasion.

The festival-like leitmotifs literally go ashore on Mango’s island through the swimwear line as well, with the ethnic-inspired bikinis being absolutely covetable and the swimwear halter tops, along with the fashionable laced-up one-pieces, being perfect when worn as one-of-a-kind crop-tops and bodycons as well.

Mango Summer 2017 Campaign

As for the evening proposals, Mango’s summer 2017 collection got us covered with fresh, multicolored dresses, which seem a cool hybrid between a beach robe and a casual mini dress, as well as with Nineties-inspired elegant slip dresses, which are also one of this summer’s ultimate must-haves.

All of Mango’s High Summer 2017 proposals are available for purchase at Mango.com.

Mango Summer 2017 Campaign

Mango Summer 2017 Campaign

Photos courtesy of Mango

Recent Posts

Paul Smith Spring 2018 Ready-to-Wear Collection

From what we could see so far of the Spring 2018 collections, the tropical Hawaiian print is going to be one of the biggest trends of the season. Paul Smith is another designer that got...

Kenzo Spring 2018 Ready-to-Wear Collection

The fashion house Kenzo is well known for its high-profile shows. For their latest Spring 2018  Ready-to-wear Show, the brand overcame everyone’s expectations. There were aerial dancers that rappelled down the wall, performing acts in honor...

Celebrity Wearable Airport Looks That You Could Copy

Celebrity style is a subject that we always want to talk about. We love the red carpet fashion, but most of the times we don’t really have an opportunity to bring all those glamorous gowns...

Celebrity Festival Outfit Inspo From Glastonbury 2017

The Glastonbury Festival is a five-day festival that is the favorite one for many celebrities. This year it offered many glorious performances and even more fabulous guests. Fans got to enjoy Katy Perry, Ed Sheeran,...

Cynthia Rowley Resort 2018 Collection

Cynthia Rowley's latest collection is all about the extended weekend getaways. The designer mixed the unique swimwear with the ready-to-wear pieces. Her goal was to balance between the women’s travel wardrobe and their regular style....