Mara Hoffman’s spring/summer 2017 collection looks like a line full of beautifully rare vintage finds. Vintage clothes have a soft look and feel, which apparently is one of the greatest appeals to Mara Hoffman, inspiring some of the aesthetics of her spring and summer 2017 ready-to-wear collection.
Though it is not visually apparent in the clothing, Mara Hoffman made the conscious decision to make her clothing line more sustainable and eco-friendly. With the new, more eco conscious mind frame in place for her line, Hoffman also made certain to staunchly defend the idea that the clothes should still be fashionable above all, rather than screaming sustainability visually.
The designer said: “We still want to lead with an emotional response,” elaborating by reminding everyone that “that has to be the first thing. You aren’t going to buy something out of a sense of duty, or because it’s sustainable. You have to really be in love with it.”
The pieces are interesting with a definite springtime feel shown in floating silhouettes and light colors. As the designer of the line Mara Hoffman drew inspiration from some of her favorite features of vintage clothes – the feel. “Softness is so important to me,” Mara states. “I wear so much vintage, so I’m used to things that have really been worn.”
As such, her clothes definitely have that loved and lived in soft appeal. Many of the fabrics have this well-worn appearance through softer, washed out appearing tones in the fabric. This is not to take anything away from the vibrantly bright yellows and blues that are very on trend for 2017’s upcoming spring and summer seasons.
There are also a few prints with a lot of visual impact that still appear soft without looking washed out. “The root of the collection is still there,” Hoffman said. “It’s still about celebrating joy and happiness and color, but it’s just reinterpreted and a little more refined.”
The Mara Hoffman spring 2017 ready-to-wear collection has a lot of individual features spread throughout the collection that lets each piece shine individually as any collection should, but it is a more soft and demure take than we are used to. The use of organic cotton jacquard from Japan was the base for a stunning white shirtdress in the collection, while an intriguing soft, striped blue fabric created by an all-women weaving group from India was used for several summer dresses.
The silhouettes for these ensembles are just as important as the fabrics. The flutter and float are perfect for catching the breeze and creating movement even while standing stationary. This collection hits all of the spring and summer must haves for those looking for subtle style and fashionable comfort that works alongside a more sustainably centered consciousness.
Photos courtesy of Vogue