Marchesa’s fall 2017 bridal collection was styled with the intention of making their brides feel like immeasurably beautiful and powerful by designing their new fall line around the Greek goddess of the Dawn. Yep, you read that right; the entire collection is meant to make a bride feel like the goddess who brings the first rays of light to morning. After showing notes of the Grecian style we all grew up seeing in history books, it was not a huge surprise to find out that Georgina Chapman and Keren Craig found a Greek Goddess to be their muse.
As Georgina Chapman told WWD, they “were thinking about goddesses,” applying the thought not only here, but also to their spring 2017 ready-to-wear collection. Commenting further about her fall 2017 bridal collection, Georgina Chapman added: “And really, that’s our ambition: to make a bride feel like a goddess. It was perfect synergy.”
It is a very poetic and romantic notion, if you are not the type to get entrenched into conversations about the background too much. As an example, Eos drove out the mists of midnight with rays of sunlight on a chariot. What bride doesn’t want to feel like she literally lights up the room?
Brilliantly, the bridal collection was displayed in front of huge windows full of natural light to further drive the point home that Marchesa’s bridal collection for fall 2017 was inspired by Eos, Goddess of the Dawn, sister to Helios and Selene. Eos was a good pick, as most Greek gods and goddesses as with the stories of heroes are surrounded by tragedy.
On the darker side of things she was supposedly cursed by Aphrodite to have a bottomless desire for handsome young men, although did marry a Trojan prince whom she petitioned immortality for. The tragedy here being that she forgot to petition for eternal youth along with immortality, he withered away with old age only to become her own personal Jiminy Cricket. But I digress.
In a clever homage to their muse, who was known to be ‘rosy fingered’ in her descriptions, Georgina Chapman and Keren Craig brilliantly wrapped rose vines around the models wrists as an accessory, which can be seen in look 4. In almost all of the cases, three-dimensional floral earrings dangled from the ears of each model. The 3-dimensional appliques and embroideries on all of the gowns were really stunning as well.
Kudos to Marchesa for not creating only white gowns, really boosting the dawn narrative with incredibly light hints of yellow and taupe to absorb and boost the use of natural light to the advantage of the overall look! This decision gave the gowns a beautiful glow and further accented the brides’ silhouettes with this feature blended into fit and flare and off-the-shoulder designs.
Some of the dresses featured classic ball gown silhouettes and circle skirts for serious volume, trimmed in horse hair (an ode to Eos’ chariot perhaps?), though it is clear Marchesa thought about many current bridal requests for lighter, sultrier flair. Some of the dresses included beautiful corsetry, lace bustiers and side illusion panels and even a high low skirt.
Overall it is obvious how much thought and romantic notion were mixed into the design process for the Marchesa fall 2017 bridal collection and many brides are certain to be appreciative of this.
Photos courtesy of WWD