The new Marella fall/winter 2013-2014 campaign is a mixture of cultures, bright and eye-catching. The Italian brand is represented by athe famous Ukrainia-born American model and actress Milla Jovovich, who has been the face of the brand for a couple of seasons already. And finally, let’s not forget the photographers of the new Marella collection, namely Inez van Lamsweerde and Vinoodh Matadin, whose works are literally breathtaking.
There is a small paradox about the Marella fall/winter 2013-2014 campaign though. You see the photos, feel the energy coming from it, passion radiating from her, this instantly makes the Marella fall/winter 2013-2014 collection seductive, both for women to wear and men to watch. Now go to Marella Behind the Scenes Video, where Milla is a gentle sweetheart throwing out flowers and smiling all the time. That may break the intensity of the Marella collection, but it’s still fabulous to go unnoticed.
The Marella fall/winter 2013-2014 collection introduces a mix of colors as well. While other labels fill the market with beige, nude and pastel colors, Marella throws out a flash of bright tones: green, purple yellow, blue and so on. Deep variations of these colors can be found on the coats and sweaters. Marella pants are under the black rule: considering the fact that leather is used a lot, it’s a wise decision to leave them all in black. Knitted sweaters dominate the collection, oversized coats are also under the main light. The jackets and the knitted sweaters remind us about the retro trend for the new cold season.
Marella aims to bring back the leather pants, slick and trendy. They were fun a while ago, but it seems they’re here to stay. Besides, there’s a new leather and reptile skins trend for the season.
The highlight of the whole Marella fall/winter 2013-2014 collection is the handbag designed by Yovovich herself in cooperation with Marella. The overall Marella campaign targets mid-aged women. The garments are clean, classy and elegant. Besides, the model herself is 37 years old, surely, she looks as gorgeous as ever, but still that’s a mature beauty we see in her.
With all these fresh and unique moves, Marella can outrun other collections like the Zara fall 2013 collection that we love so much!
Photos courtesy of Marella