Unveiled at the Marks & Spencer press show, the label’s new fall/winter 2016 collection’s pieces not only make customers skip an entire season, but also welcome the new, already acclaimed see-now-buy-now formula, officially joining the likes of labels such as Burberry and Tom Ford. By eschewing the long wait and launching its fall/winter 2016 collection in spring (already available for purchase on the brand’s website), Marks & Spencer is proving its willingness to help change the fashion industry’s system (which is currently questioning its busy schedules) and make it easier for its customers to be more aware of what they are buying, as well as to get more involved in the label’s decisions. The labels themselves, in return, will almost immediately check whether their proposals meet the public approval or not, getting down to business and changing all the things that don’t work well before immersing into the next seasonal efforts.
As for M&S, the label decided to hit it big by forgoing the conventionally heavy wintery proposals in favor of a ‘Big Easy’ fall trend, which combines minimalistic designs with sort of lightweight fabrics that could be even worn during the coldest spring/summer days, if styled carefully. By unveiling the autumnal collection in spring with pieces that are not made of too warm materials and are ready to be bought now and worn now, Marks & Spencer is shrewdly whetting its customers’ appetite for fashion, since wearing these pieces literally means wearing something that is coming from a non-so-distant future.
“We’ve not been as stylish as we need to be, not had the availability and need to make sure we have the right product at the right price;” said M&S’s new chief executive Steve Rowe back in April, when it was revealed that the sales were dropping a 2.7 per cent in the first quarter of 2016. And now that all the pieces are finally available for purchase in more than 20 stores, we can rightly state M&S definitely launched the right products at the right time.
Minimalistic at its purest, the Marks & Spencer fall 2016 collection is filled with appealing designs, which include cute detailing, such as exposed seams, sleek velvet fabrics, wide sleeves and exquisite beaded patterns, which all contribute to adding a retro touch to the entire collection. As for the line-up’s key pieces, shirt-dresses, kimono jackets and wide-legged pants will surely fly off the shelves extremely quickly, not to mention the athleisure hoodies, slim-fit cropped pants (especially those in a deep red color), and sequined skirts, which are basically meant to be paired with the total-black tops with trendy cut-outs on the shoulders. A white belted shirt-dress looks just perfect for any chilly summer night spent at a party on the beach, while the cropped back leather jacket will be perfect to wear from now up until November.
A tawny-colored utility skirt with billowy pockets and a few double-breasted wool coats are probably the most conventionally wintery proposals, and will make you forget for at least a few seconds that we actually have the long sunny summer ahead. Other key pieces include the floral dresses, minimalistic combinations of white airy shirts with relaxed cropped trousers and even a pencil skirt made of a purple leather material that will make it easier to get ready for winter.
Photos courtesy of Marks & Spencer