Italian luxury house Marni has finally unveiled its fall 2016 fashion campaign, and its pictures are infused with a mystique sense of beauty that is perfectly balanced by both the collection’s staples and the campaign’s location. Shot by Hellen Van Meene, styled by Lucinda Chambers and supervised by art director Giovanni Bianco along with his GB65 studio, the campaign translates the literary genre of Magic Realism into fashion photography, evoking a captivating sense of abandonment and decadence we still had to see in a fashion campaign.
The Marni fall 2016 campaign nostalgically waves summer goodbye, attracting us to the autumnal earth hues and gentle, more relaxed lines.
Dutch photographer Hellen Van Meene, who is internationally famous for being able to recreate out-of-this world atmosphere and playing with the lights, appears to be perfectly in tune with the GB65 team’s innovative spirit and cosmopolitan soul, which often took its members to collaborate on numerous multinational projects, such as those with singer Madonna.
Marni’s seven-picture fall 2016 campaign, along with its ethereal models, focuses on all of the little details that made Marni’s FW 2016-17 runway collection stand out of the crowd, such as patchwork motifs, flared cuts and clean-cut accessories. Posing in different positions and perfectly balanced in their setting, the models showcase the clothing staples, and the collection’s accessory line, which is composed of It bags, knee-high leather boots and elegant pumps.
Designed by Consuelo Castiglioni, the collection included oversized, heavyweight trench coats as well as single-breasted coats with ruffled hems, the latter of which particularly made many fans hopelessly fall in love with the line.
Like seen throughout the runway show, the campaign’s pictures also play with contrasts, both in terms of the selected garments and the settings chosen for showcasing the looks. The room’s darkness and romantically aseptic environment has been juxtaposed with the cheerful, yet somehow always gloomy proposals, while the accessories found their contrasting counterpart thanks to the velvet furniture and wooden tables.
The models’ looks exude similar romantic vibes too. With hair and makeup respectively styled by Sam McKnight and Tom Pecheaux, the models all channel an au naturel look that focuses on almost bare faces and long, straight, tight hair parted in the middle.
Last but not least, the Renaissance-inspired allure Castiglioni infused the collection with is here seen thanks to Hellen Van Meene’s terrific skills when it comes to lights, which in this specific case enhanced the accessory proposals even more.
All of the pieces from Marni’s FW 2016-17 line-up are now available at ModaOperandi.com.
Photos courtesy of Marni