Back in mid-October, Marni teamed up with Zalando to create a capsule shoe collection. Now, less than a month later, the Italian luxury label has announced a new collaboration with Yoox – Marni x Yoox holiday 2016 collection that will produce a special capsule line of party looks available at Yoox.com.
Marni is working fast and hard not to get its face online, unlike its past way of life, where discretion and staying out of public eye was key; teaming up with Yoox is the best way to do that, since the online retailer specializes in the merging between fashion and digital art. If you want to establish an online presence, Yoox is a great open door for that.
The collection itself is spot on for what you would expect from a Marni x Yoox collection. There’s the beautiful sophistication we have come to love from a luxury fashion collection as well as the great graphic printing and structure we love to see from leaders of digital sales; there are pieces for all seasons, in simple, staple shapes that you’ll want to stock up on; Castiglioni’s iconic silhouettes and patterns were a focus of this collection, so longtime consumers will be especially pleased with this collaboration.
A beautiful artistic piece is a simple dress with a paint-motif across the front; it is cut at sections and shifted around, creating a great illusion. Louder pieces includ a floral dress overlaid with a bold polka dot and an orange weave shirt that has your head spinning.
A geometric diamond dress has the same choppy cut detailing as the paint dress, but in a more mature way – it is the pieces such as this where the classic Marni style of sophistication shines through. There is a stunning print at its core, and it still has merged well with Yoox’s digital art finesse.
Other silhouettes that are available in the Marni x Yoox holiday 2016 collaboration include a variety of outerwear, tops, skirts, and more dresses that promise to have you covered through all of the seasons in the coming year. You’ll find pricing for the garments to be at a price point of €110 to €450.
The fashion group Renzo Rosso chairs, OTB, acquired a Marni stake back in 2013; in two years, it accrued 100% interest, according to a report from 2015. Upon seeing these numbers and this result, naturally the label wanted to move for expansion, and we couldn’t be happier.
We’ve loved seeing Marni collaborations, especially the graphic detailing of this new line with Yoox. The drastic switch into this level of print usage falls at a time of transition for the brand, as founder and creative director Consuelo Castiglioni announced her departure at the end of October. The label, renowned for its sophistication, is now going to be making steps to thrive in the digital age; Francesco Risso will be coming in to take up Castiglioni’s position.
Photos courtesy of Yoox