Time flies so fast it is not only hard to think it’s August already, but also to keep up with all the fall 2016 fashion campaigns. One of the latest and probably strictest to the autumnal theme is the campaign released for the Massimo Dutti fall/winter 2016-2017 collection, the pictures of which charm us thanks to photographer Mario Testino’s terrific artistic skills.
Testino, who besides this Massimo Dutti fall 2016 campaign has also lensed most of this year’s fall campaigns (such as the Michael Kors and Stuart Weitzman ones), captured models Julia Hafstrom, Ine Neefs, Sean O’Pry and Steven Chevrin both in black and white and in colorful (yet with a soft, cold-filtered effect) photos.
Being lensed by an iconic fashion photographer such as Mario Testino is always a good start for any fashion career, and will surely bring good luck to both the models and the Spanish label itself. While Dutti is increasing its target audience season after season, and a Testino’s editorial could just seal this success forever, models like Hafstrom and Sean O’Pry (who also starred in Massimo Dutti fall 2015 campaign) could enormously benefit from such an incredible partnership.
Incredibly elegant and balanced, with the models’ hair blowing in the wind, an effect that infuses the pictures with a fancy, top-notch high glamour factor, this Massimo Dutti fall 2016 campaign stands out for sure, as its sets the bar higher for the next editorial shots.
To better enhance the autumnal, cold-season theme, Mario Testino filtered all of the pictures with the aforementioned cold undertone, the frozen in time effect of which helps Massimo Dutti’s staples from the FW 2016-17 collection stick out for sure.
The Massimo Dutti fall 2016 collection mainly features warm, earth-toned hues, such as dark camel, copper brown, cream and black, which inevitably look richer and more vivid when juxtaposed with such cold, contrasting surroundings. Aside from the campaign’s artistic outcomes, what helps the pictures reach their unique autumnal look is the collection’s cozy and warm pieces.
While the lightweight, lace detailing and embroideries figuratively embody the wintery atmospheres, the collection’s main and must-have staples recall the magic autumnal air, which makes us instinctively feel the urge to take long walks or just sit at a café drinking something warm. Long, cozy waistcoats, double breasted coats, ribbed turtlenecks and relaxed sweaters dominate the entire collection, while the collection’s accessory line treats us to it-items we already have on our wish lists.
As for the way models Julia Hafstrom and Ine Neefs manage to embody this Massimo Dutti fall 2016 collection, their poses, along with Testino’s signature touch, just make us (for a few seconds) impatiently wish autumn could be here already…
Photos courtesy of Massimo Dutti