Massimo Giorgetti Leaves Emilio Pucci

Massimo Giorgetti just parted ways with Emilio Pucci, officially leaving the Italian fashion house after joining it roughly two years ago. Massimo Giorgetti, who succeeded former creative director Peter Dundas (who recently left Roberto Cavalli) in April 2015, initially had a three-year contact with Emilio Pucci, but both parts decided not to renew it, making Giorgetti’s departure effective starting from this month.

Massimo Giorgetti Leaves Emilio Pucci

“We have decided in total agreement to end the partnership,” Pucci’s chief executive officer Mauro Grimaldi stated. “I would like to thank, personally and on behalf of the company, Massimo Giorgetti for the great professionalism shown during these two years of collaboration.”

Rumors that Massimo Giorgetti was about to leave Emilio Pucci actually began circulating earlier this month, with WWD sort of confirming them via exclusive close sources. As for everybody’s suspects, they were actually confirmed: Massimo Giorgetti’s departure from Emilio Pucci has a lot to deal with his very own fashion label and project, namely MSGM, launched by the Italian fashion designer back in 2009.

“This experience with Emilio Pucci, one of the most representative and historic brands in fashion, was an inspiring journey, which has also contributed to my professional growth,” Massimo Giorgetti declared in an official press note. “Today, my brand needs more and more of my attention and all of my energy. I would like to thank Laudomia Pucci, the LVMH Group, [chief executive officer] Mauro Grimaldi and all the Emilio Pucci’s team, for supporting me in this beautiful adventure.”

Massimo Giorgetti had an experimentally thrilling two-year period at Emilio Pucci, indeed, as ever since showcasing his very first collection, the Italian designer has never missed a chance to surprise us with a well-built mix of standard Emilio Pucci prints and signature styles, combined together with his own personal take on high-street wear. Giorgetti surely enriched the Florentine fashion house with a plethora of colorful styles and even conceptually deconstructed fashions, for which he has been actually criticized from those who are still more bonded to Emilio Pucci’s traditions.

We bet Massimo Giorgetti will now be able to fully focus his psychedelic stream of consciousness on his independent label that, under these premises, could easily become one of Italy’s most iconic fashion brands in the years to come.

So, who will follow in Massimo Giorgetti’s footsteps? According to WWD, the fashion house “has already interviewed a host of candidates”, so chances are we could get the new name within months! As seen with other fashion houses such as Chloé and Marni, however, Emilio Pucci’s new creative director could be a relatively new, fresh-faced name to the industry too, so trying to predict who will be appointed could be hard, this time around!

Photo courtesy of @massimogiorgetti

Recent Posts

100 Years of Curly Hair

Curls have been around since forever. Voluminous curls back in the day were considered as a luxury feature. Even women with perfectly straight hair wanted to curl it. These days you can rock them in...

What Went Down at 2017 Victoria’s Secret Show

Victoria's Secret 2017 Show in Shanghai was all about the drama. From the very beginning to the very end the show was followed up by a series of surprising events. Anyway, that almost didn't stop...

Solange Fronts New Calvin Klein Campaign

Solange is the face of Calvin Klein’s jeans and underwear new campaign. The famous singer and artist chose the cast for the ads and direct it. In the A-list cast, you will also see the singer...

Fiercest Celebrity Eyeliner Looks

Winged eyeliner is the perfect way to accent your eyes. It is also the oldest makeup trick that icons used back in the day. Today there are many variations of the infamous cat eye. This...

Celeb Brown Hair Colors To Inspire Your Next Dye

To be honest, everybody underestimates the power of brown hair color. The general opinion doesn't do justice to the incredible range of beautiful brunette hair colors. From caramel and honey to chestnut and mahogany, the...