The Italian luxury design house Max Mara was given the honor to open the second day of Milan Fashion Week with the playful and feminine Max Mara spring/summer 2015 collection. Founded by Achille Maramotti in the mid 20th century, the brand is a perfect example of a traditional Italian family business gone international, as today Maramotti’s sons Luigi and Ignazio and his daughter Ludovica are the ones to continue their father’s work. The main philosophy of the brand Max Mara has become creating contrasts: bright colors are combined with pastel ones and bold to create delicate and flowing dresses. For more summery looks, Max Mara designers have been known to use marine prints tunics, which can also be worn as dresses, tight pants and short pearl-gray trench coats. For the Italian brand there is one mission to accomplish, that is to emphasize the individuality of their fans.
The Max Mara spring/summer 2015 collection was about simplicity, but in a complex way, however strange that may sound. Unlike the previous times when the designers of the brand paid more attention to creating spacious silhouettes, not worrying too much about small details or creating color contrasts, the new collection was rather detailed and patterned. The first Max Mara models were covered in black and white dots from head to toe (literally!): polka dotted dresses, skirts, long jackets, hats and even boots and handbags. Besides black and white polka dots, the designers of the brand had used light and dark shades of gray creating classic pencil skirts, blouses and knee high boots.
To save the collection from appearing too dark and gloomy, Max Mara designers had decided to occasionally send models clad in pink and red, and later in light greenish blue floral long sleeve dresses, again with matching hats and knee high boots down the catwalk. With colors becoming slightly brighter, we had olive colored collared jackets with matching floral maxi skirts, long sleeve dresses of see-through material paired with hats and boots adorned with florals, light beige overcoats worn over same color skirts and accessorized with black and white dotted knee high boots and scarf, and a beige hat.
Black and white returned to the catwalk with midi white dresses paired with matching jackets, high waisted skirts with long sleeve white blouses, black dresses topped with long black jackets patterned with white flowers, white vertically striped jackets and so on. We also had several all-black looks: black long sleeve dresses, black boots worn by dark haired models!
As you have surely noticed, the Max Mara spring/summer 2015 collection was very well accessorized: hats, scarves, handbags, clutches and even sunglasses were always there! Hats matched with the outfits and were mainly either in polka dots/colorful florals or in plain, neutral tones. Footwear included those knee high polka-dotted and florals-covered boots and strappy high heels, again adorned with polka dots. We felt that so much of the same pattern would be too overwhelming, but looking back at the Max Mara spring/summer 2015 collection, we think that everything was very much to the point, nothing less, nothing more, just like the lovers of the Italian brand like it!
Photos courtesy of Vogue UK