Max Mara Studio Fall/Winter 2012-2013 Campaign

Elegance and femininity are timeless, a great perspective to live by, even more during cold months, when colors become gloomier and designs less cheerful. However, the latest Max Mara Studio campaign strives to take the same excitement and love for fashion to the chilly days by creating a romantic and dreamy atmosphere that just inspires. Featuring gorgeous Toni Garrn and Querelle Jansen, the newest Max Mara Studio fall 2012 campaign is filled with elegance and refinement, breathtaking cold-season appropriate outfits presented in a rather relaxed manner.


Once again, the chic brand’s main style perspective is highlighting femininity. However, unlike the summer collection, which was filled with eye-popping hues, lots of florals and bouffant styles, the Max Mara Studio fall/winter 2012-2013 collection comes to be much more modest and classic. As a result, the garments are sure to appeal to even a wider range of women of different ages and with different interests. Moreover, the pieces can be a timeless investment for your wardrobe, as both the colors and designs are quite smart and can be sported for a few successive seasons.
Trying to keep things to the minimum, Max Mara has turned towards a less printful line, which still maintains some fun motifs for a visual interest. You can mainly see animal prints, more precisely zebra, stripes somewhere over here or there and hardly noticeable polka dots. Tweed, knitwear and fur inserts are the mainstream trends used, which are just the thing for the cold fall days. With elegant skirt styles, refined jackets and feminine dresses, the fall wardrobe essentials are definitely provided by the brand. You just have to use some layering techniques for the most showstopping result.


Accessories are perhaps the most important part of the entire lookbook. The outfits are boosted by leather gloves, hosiery, classy handbags, leather boots or pumps, brooches, scarves and belts. Draw inspiration from the fascinating Max Mara Studio fall/winter 2012-2013 collection and make sophistication and classiness the irreplaceable spices in your fall look!

Photos courtesy of Max Mara Studio

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