Ladylike allure, elegance and timelessness wrap up the newest Max Mara Studio spring/summer 2013 campaign, turning it into one of the most alluring and glamorous ad campaigns of the new sunshine season. And guess who showcase all those stunning Max Mara goodies for the new season? That’s the beautiful trio of Toni Garrn, Kendra Spears and Juju Ivanyuk, who perfectly bring out the 60’s inspired vibe of the lovely collection. The Max Mara Studio spring/summer 2013 campaign was shot by Giampaolo Sgura and the result is really impeccable.
The name of Max Mara is always synonymous with femininity and elegance. The luxurious Italian fashion house manages to sizzle with its mesmerizing collections every single season and this year isn’t an exception. The new Max Mara Studio spring/summer 2013 collection is all about perfectly polished ladylike shapes, timeless classic looks and office-appropriate chic attire options.
Black, white and cream tones are the focus of the Max Mara Studio spring/summer 2013 collection, but there are also sweet light blue shades, delicate golden touches, purple and red vibes. Overall, the collection is about versatile monochrome pieces, which can be easily mixed and matched into outstanding looks. Still, the Max Mara Studio spring/summer 2013 campaign also shows some sweet floral prints, stripes, oversized dots and zebra patterns. Delicate floral lace appliqué details and waist-enhancing thin belts make these ladylike dresses, blouses, skirts and trousers even more ethereal.
The Max Mara Studio spring/summer 2013 campaign shows gorgeous flared skirts, pencil skirts, delicate blouses, dresses, Capri pants, shirts, trousers and blazers. The looks are beautifully finished off with matching clutches, high heel strappy shoes, belts, sunglasses and jewelry pieces. If not the stunning Max Mara clothing pieces, the retro pixie cuts and delicate makeup looks of the model can really serve as a great source of inspiration for you to create a new fresh style in the new bright season.
Photos courtesy of Max Mara