Whenever a fashion house releases an ad campaign, it unveils its seasonal aesthetics only through a few pictures. Michael Kors takes the whole ‘ad campaign business’ extremely seriously. The designer just took the conceptual essence that lies behind it to a brand new level with his Michael Kors fall 2016 campaign, exclusively channeled by model Freja Beha Erichsen.
With her characteristic effortless side and a well-assorted model squad, the Danish model helped the pictures to better recall the collection’s carefree and strong, confident vibes the American designer had in mind while designing the ensembles.
“For the seasonal campaigns, we’re always looking to capture the mood of the season while still giving customers a subtle look into the inspiration of the collection. For Fall, it was about attitude, personal style and luxury travel but with a very cool, glamorous edge,” explained Kors.
The campaign’s pictures feature models Emmy Rappe, Romy Schonberger, Sven de Vries and Wouter Peelen too, captured in private jets or in helicopters flying over Manhattan. As for Freja Beha Erichsen, she is seen posing in the backseat of a vintage car, which surely adds an almost cinematographic touch to the already extremely well-balanced array of dreamy pictures. Those who have a keen eye for fashion photography may then have already guessed who the man behind the lens is: Mr. Mario Testino.
Given the fact that jocose vibes and contrasting mannish cuts overwhelm the Michael Kors fall/winter 2016-17 collection, Testino managed to skillfully translate the overall aesthetics into what the designer wants us to perceive. This is particularly clear and visible throughout the campaign, as the pictures exude an urban-chic and cosmopolitan sense of fashion that will instantly catapult us in the fanciest restaurant of New York City.
Erichsen’s unconventional beauty undeniably helps Testino to transfer the line-up’s strength into pictures, helping us feel self-confident whether we are wearing one of Kors’ whimsical feathery trousers or his tres chic furry coats.
“Freja’s combo of beauty, dry wit and great sense of personal style make her one of a kind. She’s a tomboy, a fashion girl and the ultimate cool girl all mixed in one.”
The campaign focuses on the accessory line as well, always letting either the handbags or the shoe line grab all the attention. It’s no secret the American designer is particularly strong when it comes to the accessories, as proven by the label’s increasing sales of MK handbags, as well as by the ever-growing number of people who are channeling a Michael Kors handbag down the streets.
To see the printed versions of the campaign we have to wait for the fall issues of Vogue, Harper’s Bazaar, Vanity Fair, and France Le Figaro Paris Chic!
Photos courtesy of Michael Kors