Freja Beha Erichsen Channels Her Effortless Side in Michael Kors Fall 2016 Campaign

Whenever a fashion house releases an ad campaign, it unveils its seasonal aesthetics only through a few pictures. Michael Kors takes the whole ‘ad campaign business’ extremely seriously. The designer just took the conceptual essence that lies behind it to a brand new level with his Michael Kors fall 2016 campaign, exclusively channeled by model Freja Beha Erichsen.

Freja Beha Erichsen in Michael Kors Fall 2016 Campaign

With her characteristic effortless side and a well-assorted model squad, the Danish model helped the pictures to better recall the collection’s carefree and strong, confident vibes the American designer had in mind while designing the ensembles.

“For the seasonal campaigns, we’re always looking to capture the mood of the season while still giving customers a subtle look into the inspiration of the collection. For Fall, it was about attitude, personal style and luxury travel but with a very cool, glamorous edge,” explained Kors.

Freja Beha Erichsen in Michael Kors Fall 2016 Campaign

The campaign’s pictures feature models Emmy Rappe, Romy Schonberger, Sven de Vries and Wouter Peelen too, captured in private jets or in helicopters flying over Manhattan. As for Freja Beha Erichsen, she is seen posing in the backseat of a vintage car, which surely adds an almost cinematographic touch to the already extremely well-balanced array of dreamy pictures. Those who have a keen eye for fashion photography may then have already guessed who the man behind the lens is: Mr. Mario Testino.

Given the fact that jocose vibes and contrasting mannish cuts overwhelm the Michael Kors fall/winter 2016-17 collection, Testino managed to skillfully translate the overall aesthetics into what the designer wants us to perceive. This is particularly clear and visible throughout the campaign, as the pictures exude an urban-chic and cosmopolitan sense of fashion that will instantly catapult us in the fanciest restaurant of New York City.

Freja Beha Erichsen in Michael Kors Fall 2016 Campaign

Erichsen’s unconventional beauty undeniably helps Testino to transfer the line-up’s strength into pictures, helping us feel self-confident whether we are wearing one of Kors’ whimsical feathery trousers or his tres chic furry coats.

“Freja’s combo of beauty, dry wit and great sense of personal style make her one of a kind. She’s a tomboy, a fashion girl and the ultimate cool girl all mixed in one.”

Michael Kors Fall 2016 Campaign

The campaign focuses on the accessory line as well, always letting either the handbags or the shoe line grab all the attention. It’s no secret the American designer is particularly strong when it comes to the accessories, as proven by the label’s increasing sales of MK handbags, as well as by the ever-growing number of people who are channeling a Michael Kors handbag down the streets.

To see the printed versions of the campaign we have to wait for the fall issues of Vogue, Harper’s Bazaar, Vanity Fair, and France Le Figaro Paris Chic!

Michael Kors Fall 2016 Campaign

Michael Kors Fall 2016 Campaign

Photos courtesy of Michael Kors

Recent Posts

Kim Jones is the New Artistic Director of Dior Homme

Kim Jones left Louis Vuitton at the beginning of 2018 with a memorable show. Just a couple months later he is ready for new challenges. The famous menswear designer has been announced as the new...

Jaden Smith Joined G-Star Raw for A Sustainable Denim Collection

Jaden Smith is G-Star Raw’s latest brand collaborator. The son of Will Smith officially joined the fashion house, co-founded by Pharrell Williams. Jaden will create his own exclusive collection made of sustainable denim. He has...

This Makeup Artist Proved That Everyone Can Look Like Kim Kardashian

Kim Kardashian West has inspired numberless makeup artists to recreate her looks. But Stefan Subotic actually shows that everyone can transform into the reality star with the help of makeup. Watch the video to see...

Kendall Jenner & Bella Hadid Went Topless in Thong Bikini

Besties Kendall Jenner and Bella Hadid hit the beach without their tops! Watch the video to see the models' sexiest moments from their vacation.

The Unexpected Reason Why Blake Lively Doesn’t Have a Stylist

Blake Lively doesn't have a stylist for a very surprising reason. Find out more in this video!