Freja Beha Erichsen for Missoni Spring 2016 Campaign

There is so much retro appeal to the new Missoni spring/summer 2016 campaign that we can’t stop talking about it. If you’ve been following this brand for a while, you will still find a new perspective to look at this style from. Surprises are still possible in fashion!

Injected with the careless sexiness, this campaign just can’t be wrong, especially because the Queen of Cool herself is on the cover. Danish model Freja Beha Erichsen poses for the London-based photographer Harley Weir, and the results are below.

Freja Beha Erichsen for Missoni Spring 2016 Campaign

Missoni got some of the coolest names in the fashion industry, added its own awesome prints to the package and sent it over for us to enjoy. If you’re not familiar with Weir’s work in general and really like this ad campaign, go ahead and research on him. Most of his works portrait the messy, careless, and intriguing beauty, the one you want to lose yourself in to learn more about it. The same atmosphere is kept in the Missoni spring 2016 ad campaign. The backgrounds are bright, but monochromic (to make the prints pop out more, we’ll talk about this below).

Apart from the model and the simple setting of the shoot, the clothing is what strikes our eye. Many elements of the Missoni style haven’t changed. The brand signature, the famous Missoni knitwear is under the main spotlight. Don’t ever think knitwear is boring; it never is especially when combined with the ‘70s vibe. Low-cut V-necks, form-fitting maxi dresses and jackets accentuating your body silhouette, a sexy bat sleeved cardigan, and backless look… We’ve also got a unique collection of skinny scarves you can pair for almost any event (except the most fancy ones, of course).

These are not just standard retro outfits; it’s very clear that Missoni has tried to make the most out of its knitwear. Not inclining towards cute, or elegant, or edgy… it was surely aiming at sexy, and that’s what it got. It has tones of sensuality and natural appeal; the look is very sandy and relaxed.

The choice of colors and patterns also adds up to the simplicity. This time Missoni went with horizontal and vertical lines, which dominate the collection. The outfits also display pleats, irregular zigzag designs, and optical effects (how fun!). So, as you can see, the shapes and lines are crucial for this collection, perhaps that is why the designs themselves don’t bear any complicated details; you wouldn’t be able to see them in those prints anyway. The shapes are very fixed, but we can see that this clothing would be very comfortable for a spring and summer wear. If you’re planning to have the best time of your life this year, you might want to keep a Missoni dress nearby.

If you love retro, you probably already found many ways to style these outfits and places you can wear them. If you’re into the modern designs, you can still rock a Missoni dress with the right accessories. Most importantly, you should always feel confident when wearing Missoni, this will make you radiate beauty in the entire room.

Photos courtesy of Missoni

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