Jeremy Scott Showed Cardboard Couture for Moschino Fall/Winter 2017-2018 RTW Line

Moschino’s fall/winter 2017 ready-to-wear collection for Milan Fashion Week was perfectly ready to ship out to customers. The show was novel with a lot of gag garments walking the runway – say, a “handbag” made from a gold chain and a toilet paper roll. Nonetheless, Moschino, helmed by Jeremy Scott, made cardboard couture look fabulous.

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Scott based his collection on the idea of an avid fashionista who is now totally broken. So despite the novel “packaging material” fabrics that were used, the silhouettes were clean and sophisticated, and definitely on track with what Scott’s clotheshorse would have worn before her untimely financial demise.

With the packaging theme, of course, there was a neutral color scheme for a good portion of the lineup. Scott took his theme literally, creating suits resembling cardboard with packaging tape and other cardboard-colored garments embossed with packaging stamps.

Regardless of one’s wealth or personal status, though, a central theme that Scott shows a heavy advocation for is recycling. Each time an order is placed, there’s one more box that will inevitably go to waste. So Scott seems to be saying, “Why not use the boxes the clothes came in as clothes themselves?”

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

The first garment to walk was a pencil skirt and blazer, with gleaming “packaging tape” crisscrossing around it, just like it would on a shipped package. The novel element here was a hat styled to look like a mini box as an accessory. Scott put the look on Kendall Jenner, so the show was off to a strong start from the get-go.

Jenner was followed immediately by Gigi and Bella Hadid, in a crinkled trench and a sophisticated pea coat, respectively.

The lineup continued on with packaging-themed garments in trendy, mature silhouettes; even the edges of pockets on some garments were perforated to look like the raw edges of cardboard. Even with the interesting packaging embellishments, purely from a color perspective, the Moschino fall 2017 collection could have fallen flat.

But, of course, Scott would never let a Moschino walk down the runway in a monochromatic color scheme; a third of the way through his lineup, there was an explosion of color.

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Sora Choi opened up the round of unexpected color with a jacket with a body shot design and knee-high boots with a matching explosive color scheme. It was a lot to take in, and much what we’d expect from a Moschino lineup.

It quickly turned into a vintage throwback. Some of the more novel garments were those with pictures of old Moschino looks on them, complete with the bodies of the models who wore them at the time.

One dress, worn by Birgit Kos, went back to Moschino’s bondage lineup. The top part of the dress featured a picture of a gold bodice, which panned over to even show the model’s arms. You can also see the hair of the model at the shoulders. In similar fashion, the skirt showed a black bondage skirt with the model’s hands on her hips. It’s almost difficult to note where the picture ends and the real garment begins.

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

As Scott told Vogue backstage, the collage prints were “ripped from the pages of Vogue,” and were all of Moschino editorial spreads. Just like the boxes, Scott seems to be suggesting that pictures of his clothes can make just as good garments as the real thing.

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Moschino Fall/ Winter 2017-2018 RTW Collection - MFW

Photos courtesy of Vogue

Recent Posts

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...

90s Trends To Rock Today

It’s more than obvious that everyone is obsessed with fashion pieces reinvented from previous decades. During 2017 we witnessed the rise of many upgraded past trends. Influences from the '70s, '80s, and '90s dominated in...

Katy Perry x CoverGirl Lip Gloss Collection

Katy Perry is finally expanding her CoverGirl makeup collection. The famous singer is launching 12 new shades of lip glosses, dubbed Katy Kat Lip Glosses. Perry is known for her merry personality, bold makeup, and...

Alexander Wang To Leave New York Fashion Week

Alexander Wang joins the long list of designers that are leaving New York Fashion Week. The designer announced that the Fall 2018 show this February will mark the last time he is showing during the...