Moschino will be staying home in January in order to show its women’s pre-fall 2017 line and men’s collection in Milan. As a marker, this will be designer Jeremy Scott’s first menswear showing in the Italian capital. The line, as well as the women’s pre-fall collection, will walk the runway on January 14 at 8 p.m.
This past June, Scott opted to show his men’s and women’s collections on the same fashion runway (for men’s spring and women’s resort); so we know this is a format he has been toying around with. That lineup took place in Los Angeles, while this new one of the same format is taking place in Europe, in the label’s home nation of Italy.
Scott knew just how to take advantage of the boisterous L.A. scene, with Made LA; there was a variety of runway shows as well as other events and parties held around the downtown area, in the L.A. Live event area. We can imagine this level of excitement will be amplified on the brand’s own turf.
Moschino is also flipping back and forth between the U.S. and Europe/the U.K. His January show was in London, June in L.A., and next January in Milan. Following the London runway venture, the designer also took his menswear line to Florence, debuting that branch of the label in an Italian show – Moschino was named as the Pitti Uomo guest brand for menswear in June 2015, so its presence was required in that sense.
It’s surprising that Scott is only now debuting his menswear and pre-season work for Moschino in Milan, since he was named creative director back in October of 2013, when he took the place of then-creative director of nearly 20 years Rossella Jardini. Within three years, it would have seemed likely that the new director would be inclined to show his new direction in the city of origin of the brand, which is controlled by Aeffe, an Italian fashion group; yet, his first showing in Milan will be in January 2017.
We’ve, of course, noted that all of his seasonal showings have taken place during Milan Fashion Week, so he’s not been avoiding the Italian capital, to say the least. And it is not to say we’re not thrilled that he’s taken the time to visit the different places and become involved in the various goings-on of those locations, but it still does seem a bit striking to have avoided any other non-seasonal lines.
Needless to say, the designer does have two ventures under his belt. He also has an eponymous fashion line, which is also produced and distributed by Aeffe. We loved seeing the colorful explosion in L.A., so we’re excited to see what comes next from the designer.
Photo courtesy of Vogue