This coming season for the resort collection of 2016 certainly has the longest shelf life. Everyone knows this and thus knows that the pieces are created in order to sell and sell well. Jeremy Scott of Moschino has taken this to heart and created a line-up that exploits all the shameless retail clothes, including dresses that look like sales tags, receipts turned into black trimmed dresses that have information about store and owner and transactions that range well into the four figures, as well as all sorts of prints, some of which paid homage to commodities we cannot live without, including fragrances. The Moschino resort 2016 collection was an interesting fashion line to say the least and one that fit in with the Moschino brand, at least that which Scott has morphed it into. It is like an inside joke that those in the fashion world understand well, Scott leading the fun and play. As usual, it was all about the visual, the aesthetic pleasure, the bold attitudes and incredibly frivolous designs. It was an awesome change away from the gorgeous but commercial pieces that designers opt for in order to make the sales. It is ironic how good some of the pieces came out though, meaning that Jeremy Scott essentially is poking fun at himself as well.
Katy Perry is the model in the latest in upcoming women’s campaigns, while the brand will be getting a new flagship store opening in Soho. Scott has been thinking about these new undertakings, particularly the store and seems to have found inspiration in the unlikeliest of places. He made a play on the fact that women commodify themselves with designer products while the consumption rate has increased drastically. The only reason he can create these and get away with it is because of that culture as well, where women will flock over to buy a piece just because of the show-off factor. In this case, fun makes the lists as well. Some of the looks, on the other hand were a little more on the mundane side, with a slender black dress with pink bows on the shoulder appearing in the midst of the spilled perfume designs. Pink and black was worked into a tweed suit and that in itself is made to sell and sell well. We do see quite a few dresses meant to captivate the fashion senses instead of riling the women up as well. The orange on orange with light and dark designs is possibly a favourite among the sellable clothes.
At the end of the day, that Sale tag red dress with the red pumps added below is one of our very favourites. A zigzag sweater screaming ½ off is also quite the catch. We can almost imagine wearing this out and giving the old ladies a heart attack. We would look pretty cool in the Moschino Mastercard shirtdress as well, carrying around a handbag shaped like a fringed red leather jacket. No, as fun as it all is, these are pieces made to sell and sell well, tasteful yet poking fun at all that our capitalist cultures hold dear.
Photos courtesy of Style.com