Holy mother of … color! Do you like carwash motifs? Even if you had no idea that was a thing until now, Moschino is about to change your mind with a line-up that is created on that theme alone, the runway show itself, seen a few months back on the Fashion Week stage, attesting to the spring and summer seasons being one big hoot! The Moschino spring/summer 2016 campaign certainly has it all, from bright yellow feather dresses to strapless gorgeous aqua teal gowns, multi-colored saris brought to the Western hemisphere and a load of Powerpuff Girl magic and intriguing traffic signs all thrown in for good measure.
If you thought the show was a busy one, you really need to check out the campaign images, where creative director Jeremy Scott has cast models Joan Smalls, Fei Fei Sun, Lexi Boling and Maartje Verhoef as his gorgeous muses in the rather cheeky ads put out. The shots are by the infamous Steven Meisel, who also did Miu Miu, and the styling is by Carlyne Cerf de Dudzeele.
The show was really busy unto itself with the models parading down the catwalk that was a faux pavement runway lined with street signs and traffic signals. It then somehow turned into a bubbly car wash about halfway through, the clothing staying true to the theme and the construction was only getting started. Imaan Hammam was wearing a Big Bird style yellow feather duster ensemble that also appears in the campaign that has been put out these couple of days!
It is a retro couture salon theme happening here, the ladies all personifying objects really, including the feather duster, a ‘50s style taillights dress mimicking neon signs that is all glittery with its sequins, and plenty of other rather interesting Moschino designs that always amuse us and leave us wondering as to where exactly we would be wearing them.
There are some awesome accessories also included in the Moschino spring 2016 campaign images, which means that the Powerpuff Girls handbag certainly makes the cut, alongside the Moschino hard hat. The beauty looks are by Pat McGrath and Guido, only adding to the incredible sense of colorful imagery created by Meisel, the whole of the campaign appearing not as ready to wear, but something meant for a couture magazine.
Whether you plan on wearing a Slippery When Wet oversized shirtdress, candy colored thigh high boots, graffiti pictured pleated skirts with matching handbags exclaiming for you to look, or just really want to have fun with that caution tape, turning it into tops and skirts and big bows across your body, Moschino’s collection has it all and the extremely vivid colored campaign certainly plays up your imagination, giving your overwrought brain a good whirl.
Photos courtesy of Moschino