MSGM Fall 2016 RTW Show Called an Interlude on Social Media

Massimo Giorgetti’s MSGM fall/winter 2016-2017 ready-to-wear collection at Milan Fashion Week was all about bright and oversized prints on varying sizes of garments. The garments were all oversized to some degree, with a range coming in the extent. For instance, the collection started off with an oversized, tea-length puffer coat complete with fur collar and oversized polka dots, while later on you could find a slimmer, but still baggy, long-sleeved dress with a large, abstract graphic of two faces kissing on the front.

MSGM Fall/ Winter 2016-2017 RTW - Milan Fashion Week

Giorgetti took a completely different approach to his collection than other designers this year, and it led to the line’s intriguing title “Interlude.” With the title, one might assume the collection would be refreshing and simple, but with all of the distracting color and prints it’s easy to strike out that option. The true meaning behind the name had to do with the audience. Where others are promoting social media usage for their brands, and with many designers of New York Fashion Week opting to show their lines in season to remove waiting time for consumers, Giorgetti took the moment to call the audience to an “interlude” and leave their smartphones stowed away for the duration of the show.

“I do this to protect the work, for the magazines, for the stores,” Giorgetti said backstage. He also talked about his concerns that consumers will be more easily bored by fashion when they are able to instantly gratify the craving for new collections. The designer is in no way opposed to the realm of social media, however. He is an Instagram sensation himself, and does appreciate the potential of the publicity it allows for, but this is one area that he feels could do without online updates.

Naturally, this didn’t stop people from soon uploading photos from the MSGM fall 2016 show online, but he did make his stance perfectly clear. He wanted to make the event about the garments he had created for the present audience, and nothing more. His press notes made certain that this concept was pushed across. “Just clothes. Enjoy!” they concluded.

The clothes in the collection made it hard for audience members to not want to post photos. With everything being just out of reach of standard ready-to-wear, it made for an interesting show full of surprising twists. Who’s ever heard of a puffer skirt? I’m inclined to say not many people before this show. The silhouette was that of a chic pencil skirt with ruffle and slit detailing, but the material and color were certainly a cause for pause.

Overall, in spite of the clothes’ being oversized, Giorgetti was able to keep things chic. Styling is a designer’s best friend for showing off the best sides of their collections, and it can also make or break an entire line. In this case, the designer knew what he wanted to accomplish and made it happen. Between the prints and the accessorizing, the collection was a success.

Photos courtesy of Vogue

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