Italian fashion designer Massimo Giorgetti is currently one of the most talked-about people in the fashion industry, especially due to his ‘no smartphones’ policy at the runway shows, and (old) new aesthetics at Pucci. Like this latest Emilio Pucci resort 2017 line-up, his newest MSGM resort 2017 collection marks and reinforces the designer’s willingness to go back to the origins, filling the ensembles with old-time reminiscences and an overall youthful attitude that exudes joie de vivre.
Founded in 2009, MSGM is a label that tells everything about Giorgetti, introducing his personality to us with every new collection. While the focal concept behind the line is the combination of independent rock music and fashion (his favorite indie bands are the MGMT and The Strokes), its designs often draw inspiration from the designer’s past events and passions, sports included.
“MSGM originated from some sort of accident at the crossroads between music, art, and fashion,” Giorgetti explained just before paraphrasing what inspired him to draw this eclectic resort line.
For this MSGM resort 2017 collection, Giorgetti specifically started off creating the pieces from a Jimmy Cannon quote, “Sports is the toy department of life,” which makes Giorgetti think about what the toy department of fashion could eventually look like.
His creative stream of consciousness brought him to what he loved wearing back in the years when the first MSGM runway shows were brought to life, and that gave him a sort of signature style as well. As most of you may remember that Massimo Giorgetti was literally obsessed with oversized logo-print sweatshirts, as he personally once stated, “I probably owned at least two hundred.”
Besides celebrating Giorgetti’s past fashion styles, the collection brings us to the designer’s most recent ways of conceiving fashion, becoming a sort of Bildungsroman (“novel of formation, education, culture”), which takes us to Giorgetti’s fashion evolvement from the very beginning to 2016.
This collection is infused with a sense of mature, refined fashion that is very dear to Giorgetti, and that led him to explore Emilio Pucci’s past collections too. This might have had an influence upon his newest MSGM designs, as reflected on those oversized logo-print t-shirt dresses, feminine plissé skirts, ribbed sweaters and floral prairie-inspired motifs.
The sports theme has been represented from various angles, from motocross-inspired apparel to cycling-motif ensembles, which create an appealing contrast with the more underground pieces, such as the oversized acid denim coat and the cropped jeans, as well as the many off-the-shoulder dresses and tops.
Deconstructed proposals find a good balance between sports and music, showcasing silhouettes and cuts that could be perfectly linked to the Nineties music subcultures and the sports-positive movements of the moment.
Knots, cut-outs, side slits and sheer, fishnet appliqués remind us of Giorgetti’s recent style evolution, which moreover let him play more with completely different prints and embellishments like a skillful architect, pleasing us with kitsch outfits that we wouldn’t put together otherwise.
Lastly, it is always a pleasure to let him explain to us the meaning behind his collections, as there is nothing more interesting than trying to understand what’s behind any creative process. “It’s a clash between a romantic vibe and an almost obsessive focus on sports,” he said.
Photos courtesy of Vogue