Doutzen Kroes Plays a Tough Girl in Mugler Spring 2016 Campaign

Known for her jaw-dropping facial features and stunning poses, Doutzen Kroes is one of the most requested A-list models in the world. Those who particularly enjoy her works may admire her attitude and incredible skills in the fierce Mugler spring 2016 campaign, which got unveiled just a few hours ago. Dutch model Doutzen Kroes plays the tough girl part in the newest Mugler 2016 advertisement campaign, whose aim is to display a kind of femininity that is fierce and independent at the same time.

Doutzen Kroes in Mugler Spring 2016 Campaign

“Doutzen represents everything we are looking for in the Mugler woman. She is ultrafeminine, but there’s a natural strength and confidence about her that makes her both modern and powerful,” Mugler’s brand development and communications director Virginie Courtin-Clarins told WWD, and we, of course, couldn’t agree more.

Lensed by Christian McDonald, who gained his reputation as an acclaimed fashion photographer since a very young age, and styled by the talented Clare Richardson, the 30-year-old model showcases Mugler’s sensual looks in both monochrome and colored pictures, channeling the French maison’s military-inspired style while wearing sexy, asymmetrical cuts and body-con silhouettes. Her hair is slicked back and combined with a natural makeup style, which makes her (Victoria’s Secret) angelic face literally stand out of the crowd (as for the makeup and hairstyles, those were Sally Branka’s and Tomo Jidai’s creations, accordingly). Furthermore, McDonald managed to capture Kroes’ proportioned silhouette, harmoniously blending it with the quirky surroundings.

Shot in Tampa, Florida, the Mugler spring 2016 campaign alternates the raw colors of nature with those of the abandoned nautical structures, which also help create a good contrast with the collection’s cool color palette and sharp yet sultry cuts. The industrial settings also help accentuate Mugler’s minimalistic and tailored pieces of clothing, which blissfully reinvent the sporty-chic trend in a more unconventional way. Compared to the Mugler fall 2015 campaign, which featured a nighttime cityscape setting, this one is definitely more intriguing and evocative.

Regarding the campaign, Kroes exclusively told I-D how honored she was to work with such an haute couture brand: “I felt so honoured! I have all these images in my head of the supermodels that really gave a ‘show’ in the 90s, and for me to be getting the chance to shoot this amazing campaign with a new team was a dream. I’m very proud of this amazing shoot!”

To get a better idea of what Christian McDonald had in mind, or just to get an idea of Kroes’ working style, we recommend watching the official Mugler spring 2016 advertisement campaign’s video. Going wrong with Doutzen Kroes is not an option, and Mugler’s latest spring campaign proves it!

Photos courtesy of Mugler

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