Natasha Poly for H&M Summer 2015 Beach Collection

Russian model Natalya Sergeyevna Polevshchikova, also known simply as Natasha Poly, is the new face for the H&M summer 2015 beach collection. She looks incredible on the beach herself, a beauty perfect for such a lovely photoshoot. She appeared as part of the H&M summer 2015 swimsuit campaign and is now back for a new trend guide from the label, showing off the seasons most coveted items. We see quite a mix happening here, with colorful prints galore and lovely denim designs, while working in the beach perfect dresses that come with all the flounce and bohemian flair one would expect. All this happens while the lovely lady is posing by the ocean, showing off curves and toned limbs that were made for a goddess.

Natasha Poly for H&M Summer 2015 Beach Collection

The looks we see portrayed in this collection are rather lovely to say the least. Think bohemian blouses with their loose, oversized factor and lacy embroidered trimmings, paired with high waist denim shorts that have the legs rolled up in a cuff so that we somehow now have micro shorts. Add lace-up gladiator style sandals to the mix and you have one awesome summer look, perfect for lounging about on the rocks at the beach.

Following the loose appeal of the looks, we see interesting striped shirts by the major Swedish retailer that has of late been reaching out into all sectors of fashion society. Of course, there is no way any of these looks will be seen on the red carpet, but the stars would definitely be sporting the sailor meets bohemian flower power queen design of this particular ensemble, complete with the floral print shorts set against a white background. The sandals can stay the lace-up versions seen before though, at least until you decide to morph them into boot like open pieces that allow the breeze to pay against the skin but still gives the leg that Roman support. Pair this with a printed shift dress and you are bringing a pinch of glamour into a rather interesting summer creation.

If you used to love those straw hats that were way too big with the brims and somehow always seemed to give you that lady of the South appeal, you are in luck! The new looks for the summer include just that, paired with incredible free-flowing dresses that are loose against the body and perfect for the beach. The maxi hems can be held up as you frolic through the water while the bohemian feel of it all reminds you of the ‘70s while still enjoying the modern day beauty of H&M fashion. Add a white version to the hat to the ensembles you pull together, throw it over your black bikini look and enjoy the sun on your face, the breeze against your body and the salty spray you taste in the air. This is what enjoying a good summer is all about!

Natasha Poly for H&M Summer 2015 Beach Collection

Photos courtesy of H&M

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