The British impeccable style sense, smartness and perfectly polished allure have all gathered together in the newest ad campaign of the high-street British label, Next. After presenting its graphic inspired lookbook fronting Arizona Muse, the brand goes ahead and shows us the best trends of the next season in the newest Next spring/summer 2013 campaign starring stunning Lithuanian model Edita Vilkeviciute. While in the first collection we had to deal with graphic prints and polished office-ready looks, the newest Next spring/summer 2013 collection shows a more diverse and alluring line of clothing pieces of accessories for any taste and preferences.
A high dose of classic allure and elegance wrap up the newest Next spring/summer 2013 campaign. The ad campaign sheds light on such gorgeous trends as understated elegant looks, nautical inspired vibes, dainty floral prints, business lady appropriate smart looks and quite spectacular cocktail dresses. The collection, in general, is minimalist and classic, as we can see mainly monochrome pieces, versatile colors and straight silhouettes. Still, there are polka dotted blouses, striped ones and floral printed light dresses for the days, when you want to look maximum flirtatious.
Black and navy blue are the ‘it colors of the Next spring/summer 2013 collection. Proved to be extremely wearable and functional, there are classy pencil skirts, no-collar blouses, elegant trousers, skirt and pant suits in these hues. If you are looking for attention wherever you go, you can invest in a red peplum blouse, an eclectic blue delicate one, an eye-popping red dress or a lemon blouse. They look just amazing in combination with those black and navy blue pieces.
The looks shown in the Next spring/summer 2013 campaign are complemented with minimal accessories. The main choices are high heel shoes, waist-enhancing thin belts, classy clutches, sunglasses, watches and bracelets. It’s a well-proved statement that less is more and from the very first sight at this gorgeous campaign, you instantly adopt this principle.
Photos courtesy of Next