The hues of fall are out! Max & Co. has unveiled its fall/winter 2015-2016 campaign, and we just witnessed the real shades of the upcoming season. I’m extremely in love with this collection; it instantly throws you into the fall nostalgia, rainy days, when the only tint of bright color is your coat, barely visible through the fog. You just want to cuddle up with a pillow, drink tea and read a captivating book.
Yes, I got all that from this campaign, which basically means the mission is accomplished for me as their next customer. The Max & Co. fall 2015 collection is comprised of deep and warm colors like the dark blue, green, red and egg yolk yellow. Although there is a chance you might turn into a Gryffindor student if you pick too much red and yellow, you can easily build up outfits only from this collection! If you want to shine in the gloomy winter crowd, get the bright red polo-neck jumper. In mood for calm weekends with friends around a tea table? The boat neck cashmere jumper is just the right choice.
If you’re one of those people who can pull off wearing white in fall, Max & Co. has the perfect striped coat, a simple yet unique look that will be attracting attention … and lots of it! However, our absolute favorite is the blue collared green above-the-knee coat. There are seldom any garments with vibrant color combinations like these that allow you to get away with any color addition you’d like. Max & Co.’s brave step forward in the color palette leaves you no chance of making wrong matching decisions.
If you’re more of a monochrome fan, go with the pale silver grey or bright yellow coats, the latter will surely look epic with anything you wear with it! It’s a statement piece that any woman would love to have in her wardrobe, just in case they have a diva mood on a rainy day (we all know this happens pretty often). Finally, there’s some great display of flattering skirts that reach your knees and show off their own soft texture under the coats. A true feminine finish to the cozy collection!
Once we’re done with the anatomy of the Max & Co. fall 2015 lookbook, it’s time to move on with the gorgeous and elegant Olivia Palermo, who’s the face of this season’s campaign. Not a full-time model, or an actress, or an entertainer … but more likely all at once, Palermo is the woman you want to invite to your cocktail parties, go to shopping with, and just have in the general friend zone. As she’s often seen on the covers of top-industry magazines, her character looks very natural with Max & Co.’s lookbook as well. Her messy hairstyle, soft makeup and astonishing facial features are yet one more selling point for us, the thirsty-for-fashion enthusiasts. It’s like she was just sitting there, and the photographer took an accidental shot … and then it turned out to be awesome.
Overall, Max & Co. just started my list of most favorite campaigns for this fall. At the moment it enjoys the top positions, in case you’re wondering about the rankings. I’ll be waiting impatiently what better campaigns are coming up this fall. The competition is on, and you’d better get comfortable, as this is going to be a fierce one.
Photos courtesy of Max & Co.