Olivia Palermo is one of the world’s leading trendsetters, and so we are not that surprised to see always new brands being excited to tap her as their brand ambassador. Among such labels, one of the latest is Max & Co.! Olivia Palermo is Max & Co.’s face for the Max & Co. fall/winter 2016-17 campaign, to the pleasure of those who were wondering when the It-girl would be back on track with her inspirational campaigns, ads and collaborations.
As for now, Olivia Palermo is actually going to have a super-busy year, with not only Max & Co., but also Banana Republic having tapped her as their global style ambassador.
Polished and always prone to experimenting with fashion, Olivia Palermo appears to be the best choice for Max &Co., as the Italian label’s FW 2016 collection is a well-served assortment of different fabrics, playful motifs and contrasting styles that got embodied by Olivia Palermo through five different stories.
The Olivia Palermo x Max & Co. FW 2016-17 ad campaign features five different pictures, one for each of the upcoming 5 months. All the shots perfectly match Palermo’s personality, exuding relaxed and motivational vibes we need to better embrace the upcoming autumnal months.
The first picture introduces us to Palermo’s Seventies-inspired style, with a delicate ruffled blouse paired with a thin scarf and billowy burgundy palazzo pants in velvet. A similar boho-chic style is pictured in the second photo, where the combination of a cozy sweater and elegant trousers gives us some cool casual-chic inspirations, for sure. A thin scarf makes its appearance here too, as we all know it is one of Palermo’s key pieces when it come to the colder months.
The third picture from the Max & Co. fall 2016 campaign reveals Palermo’s most elegant side, where she’s wearing a pair of burgundy knee-high boots, a handbag and a leather skirt effortlessly enhanced with a classic fluid shirt.
The forth picture brings some of Max & Co.’s signature lines back, with a checkered double-breasted cropped pea coat in burgundy, dusty pink and taupe dominating the scene. A mini A-line skirt creates an appealing contrast with the overall outfit, proving that one doesn’t necessarily need to pair a pea cot with slim-fitted staples to balance the figure.
Last but not least, the Olivia Palermo x Max & Co. fall 2016 campaign includes one of Palermo’s favorite pieces of all time: the poncho. Embroidered with vintage floral patterns, this Max & Co. poncho combines Palermo’s signature boho-chic style with more mysterious and fascinating oriental vibes, treating us to a must-have staple we got immediately obsessed with.
Photos courtesy of Max & Co.