Olivia Palermo for Max & Co. Spring 2017 Campaign

Olivia Palermo is often featured as Max Mara’s younger sister Max & Co.’s brand ambassador, as she perfectly encapsulates the label’s jocose yet high fashion spirit. For the Max & Co. spring 2017 ad campaign, the brand tapped Palermo once again, treating us to stylish outfits to show off next springtime.

Olivia Palermo for Max & Co. Spring 2017 Campaign

By showcasing a preview of the Max & Co. spring 2017 collection via an ad campaign (that features Olivia Palermo, which is no small feat for sure, given her popularity), Max & Co. is really making us long for warmer and longer days, as well as for romantic nights out and late brunches with friends.

The first thing that catches our eye while browsing through the ad campaign’s pictures is that Max & Co.’s springtime is all about the Nineties and loungewear, with romantic lace embroideries going hand in hand with more elegant striped patterns. To top it all off, the Milan-based label refined each piece through a west coast-approved lens, which ultimately completes the collection with its signature fresh look.

As for the California-inspired side of the collection, Max & Co. took California’s naturally rich color palette and transposed it to its staples, including sky-blues, yellows (which remind us of both the desert and the sun), midnight blues, metallics, and greys, which in return leave enough room to play mix-and-matching whether we prefer channeling ton-sur-ton shades or bold contrasting patterns. As Palermo herself stated in her blog, the collection is “for everybody”.

When it comes to the Max & Co. must-have pieces, the label seems to be about to drop a highly versatile and wearable collection indeed. With striped camisoles and blazers being the lineup’s must-have staples and absolute protagonists, throughout the campaign Olivia Palermo sports equally intriguing garments, too, among which slip tops with lace detailing, pin-striped cropped trousers and maxi skirts are surely destined to fly off the shelves quickly.

Olivia Palermo for Max & Co. Spring 2017 Campaign

The collection also features something for the everyday life, such as roomy tote bags and cozy backpacks in metallic silver, which are basically perfect for both a night out with friends, and a day spent at the office/university.

As for the looks Olivia Palermo is channeling throughout the campaign’s pictures, we bet next spring will be all about nude lipsticks, overall au naturel makeup looks, and naturally sun-kissed hair!

The Max & Co. spring 2017 collection will be available for purchase both online and in stores starting from December 20th, 2016.

Photos courtesy of Max & Co.

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