Fresh and surprising news from the fashion world! Olivia Wilde has been announced as the new brand ambassador for H&M’s Conscious Exclusive collection of the new 2015 year. Known as a great supporter of environmentally friendly production and being the co-founder of the famous Conscious Commerce online shop, Wilde is the perfect fit to promote the Swedish retailer’s recyclable clothing pieces for the new spring 2015 collection. Moreover, this isn’t her first cooperation with the famous high street retailer, as Olivia has also teamed up with H&M and DoSomething.org on a campaign titled Comeback Clothes, which was all about encouraging people to recycle their clothes.
Talking about her philanthropic beliefs and sustainability, the famous Hollywood actress has said: “Sustainability is one of my biggest passions, which shows the stylishness of sustainability.”
The upcoming H&M Conscious collection for 2015 is said to have been inspired from African, Asian and Indian cultures and these influences have been reflected both on the cut and the detailing of the pieces that are set to launch in more than 200 H&M stores worldwide on April 16, 2015. Moreover, the collection will feature beautiful dresses and hand-drawn prints that will only increase the sophistication of the designs.
Talking about their new conscious line, Ann-Sofie Johansson, H&M’s head of design for new development, has said: “I love the look of this year’s Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials.”
The H&M Conscious line was launched back in 2011 and brought clothing pieces and accessories made of sustainable materials only, including Tencel, organic cotton, linen and recycled polyester. In October 2014 the brand also launched the Conscious Denim line. Besides promoting sustainable fashion, H&M’s designs for their Conscious collections always stand out with their intricate designs that always appeal to a big crowd of fashionisers.
Photo courtesy of WWD