Olivia Wilde Is the New H&M Conscious Ambassador

Fresh and surprising news from the fashion world! Olivia Wilde has been announced as the new brand ambassador for H&M’s Conscious Exclusive collection of the new 2015 year. Known as a great supporter of environmentally friendly production and being the co-founder of the famous Conscious Commerce online shop, Wilde is the perfect fit to promote the Swedish retailer’s recyclable clothing pieces for the new spring 2015 collection. Moreover, this isn’t her first cooperation with the famous high street retailer, as Olivia has also teamed up with H&M and DoSomething.org on a campaign titled Comeback Clothes, which was all about encouraging people to recycle their clothes.

Olivia Wilde Is the New H&M Conscious Ambassador

Talking about her philanthropic beliefs and sustainability, the famous Hollywood actress has said: “Sustainability is one of my biggest passions, which shows the stylishness of sustainability.”

The upcoming H&M Conscious collection for 2015 is said to have been inspired from African, Asian and Indian cultures and these influences have been reflected both on the cut and the detailing of the pieces that are set to launch in more than 200 H&M stores worldwide on April 16, 2015. Moreover, the collection will feature beautiful dresses and hand-drawn prints that will only increase the sophistication of the designs.

Talking about their new conscious line, Ann-Sofie Johansson, H&M’s head of design for new development, has said: “I love the look of this year’s Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials.”

The H&M Conscious line was launched back in 2011 and brought clothing pieces and accessories made of sustainable materials only, including Tencel, organic cotton, linen and recycled polyester. In October 2014 the brand also launched the Conscious Denim line. Besides promoting sustainable fashion, H&M’s designs for their Conscious collections always stand out with their intricate designs that always appeal to a big crowd of fashionisers.

Photo courtesy of WWD

Recent Posts

ASOS Bans the Sale of Silk, Cashmere, Mohair and Feathers

Animal cruelty is one of the most discussed topics in the fashion industry at the moment. Aside from diversity, inclusivity, and sustainability, brands are also trying to bring justice to animals, and stop using them...

Alexander Wang & Trojan Condoms Team Up For “Protect Your Wang” Capsule

To celebrate Pride Month in style designer Alexander Wang decided to drop something very innovative. While most designers and companies opt for rainbow-themed merch and accessories, Wang stayed true to his minimalist aesthetic. He teamed...

The Nail Care 411

Nail maintenance can be such pain. It's one of those little things, that makes such a difference in our appearance, but also far too time consuming for those of us with a hectic schedule.  Here...

Bottega Veneta Appoints Daniel Lee As Creative Director

When Tomas Maier announced he is leaving Bottega Veneta a few days ago, no one expected that the fashion house would appoint his successor so fast. But the latest news is that Daniel Lee is...

Kendall Jenner’s Sexiest, Most Naked Looks

Kendall Jenner is a provocateur by vocation! The infamous member of the KarJenner clan is never afraid to leave very little to the imagination. She often flaunts her model physique in sheer dresses and other...