Fashion Week’s organizer IMG is sending both Oscar de la Renta and Cynthia Rowley to the forthcoming Australia Fashion Week, with the help of the fashion week’s newest sponsor Etihad Airways, the national airline of the United Arab Emirates. From now on, Ethidad Airways will become the official airline of the fashion week events not only in New York, Milan, London and Berlin, but also Sydney and Mumbai. It will support a grand total of 17 fashion week events annually, becoming the main long-term partner to the fashion industry. As for the Australia Fashion Week’s title sponsorship, it is still going to be that of Mercedes-Benz, which will still sponsor the fashion weeks in the major fashion capitals, except for that at New York.
The fashion week in Sydney, on the other hand, is already leaving everybody in anticipation and thrilled about its exclusive schedule. Under the creative direction of the talented Peter Copping, both Mercedes-Benz and Etithad Aieways are supporting fashion house Oscar de la Renta to debut its very first runway show in Australia, as well as summer 2016 presentation, scheduled to be held on May 20th. Oscar de la Renta will be one of the first luxury brands to present a fashion line there, and that’s something neither the Australian government nor the experts in the field are going to underestimate.
“Oscar de la Renta is one of the world’s leading luxury brands and its presence at Mercedes-Benz Fashion Week Australia reinforces Sydney as a global fashion capital. The attention of the fashion world will be firmly focussed on Sydney this May with the most influential buyers and media converging to see our local creative talent and designers make their mark and shine alongside renowned international brands;” said Minister for Trade, Tourism and Major Events Stuart Ayres in an official statement.
Cynthia Rowley, the creative mind behind the eponymous line, is heading to Mercedes-Benz Fashion Week Australia too, according to WWD, and will be showing there on May 19th. Although she has not made any comment about her participation yet, we do know that it is going to be a day dedicated to swimwear and activewear. Whilst it is still unclear whether she is going to showcase a new collection or not, IMG gave us a hint that the fashion designer is due to present a resort collection of ready-to-wear, swimwear and wetsuit.
Launched in 1996, the Mercedes-Benz Fashion Week Australia has helped bring attention to an incredible number of Australian fashion designers such as Alex Perry, Zimmermann and Collette Dinnigan, and we bet this year will inevitably hit it big taking the Australian fashion to a brand new level.
Photo courtesy of @oscardelarenta