The creative duo behind Oscar de la Renta, Laura Kim, and Fernando Garcia had a goal to expand their consumer base and keep their loyal customers happy. With this serious goal in mind, they decided to show less extravaganza and more simple designs at their Resort 2018 presentation that took place in New York City.
“We’re trying to keep the silhouettes as simple as possible so they can span a new pool of clients,” said Fernando Garcia.
The designers booked a seventh-floor roof garden at the Rockefeller Center for the presentation. The collection’s palette included palm green, orange, and red tones as well as a lot of black & white combinations. The floral prints perfectly complimented the atmosphere at the rooftop garden.
Laura Kim and Fernando Garcia got one of the sunniest days this spring to present their Resort 2018 collection and the spectators had a blast under the open sky surrounded by greenery.
Laura and Fernando’s goal was to work with what de la Renta loved and that’s why they included a lot of floral and greenery prints and decorations in the collection. With such a collection the Rockefeller rooftop garden seemed like a natural choice.
Although the brand is not oriented towards street fashion Laura and Fernando found a perfect way to add a relaxed note to the collection. The denim pieces brought a soft street style vibe but in a classy way. The most noticeable denim piece was definitely the denim jacket embroidered with a monkey surrounded by greenery and flowers and drinking martini. There are also wide leg jeans with loose fit perfect if you want to feel comfortable with style.
The monkey print was incorporated in many pieces of the collection and was perfectly complimented with other wildlife floral motives.
Gowns were heavily embellished and sequined in a red carpet style, but there were definitely some simpler choices if you are not a fan of the Hollywood glam.
The highlights of the collection were the eye-catching designs with floral and greenery motives. There were an astonishing coat and gown both featuring a palm tree print. The green color was present outside of the prints as well and we could definitely say that the green color that took over Oscar de la Renta’s Resort 2018 Collection.
The two color outfits were also very present in the collection. We could notice a variety of play-it-safe black & white outfits which are probably a part of Laura and Fernando’s strategy to attract new customers.
The entire collection was clearly inspired by the wildlife and its greenery but overall the pieces are very wearable. On the top of that, the designs are very diverse and it’s safe to say that Laura and Fernando will succeed in their intention to satisfy their loyalists and attract a new base of clients.
Photo Courtesy of Oscar de la Renta