Panorama: New York’s Coachella Festival

Late last year there were rumors of the Coachella music festival taking place in New York, and now there is something solid for us to grasp. Producers for the festival Goldenvoice and parent company AEG have confirmed that their plans will move forward; the newly named Panorama Music Festival will be held at Randall’s Island Park in New York from July 22 to 24.

The festival was originally planned to take place in Queens, New York, at Flushing Meadows Corona Park in June, but Governors Ball, another NY music festival organization, petitioned to disallow this from occurring.

Panorama: New York's Coachella Festival

“The timing of this proposed event is an aggressive, greedy attempt by [AEG/Goldenvoice] to push a small independent company of born and bred New Yorkers out of business and out of the market.”

Mitchell Silver, NYC Parks Commissioner, seemed to agree, as AEG/Goldenvoice’s proposal was denied.

“While we are heartened by the interest in one of Queens’ historic parks, our primary concern is ensuring the park is available for the many New Yorkers who call Flushing Meadows Corona Park their backyard,” Silver told NY Daily News. He also said that there has never been a multiday festival held in the park, so the addition would have been unprecedented for the New York borough.

Mark Shulman, producer for Goldenvoice, claimed in a press release for Panorama’s details that his company will not be giving up on the prospect of producing a “world class event” in Queen, however. Regardless of the location, Shulman believes the festival will bear success.

“We look forward to bringing Panorama to New York City and introducing a new festival that showcases today’s top music acts,” he began in a statement to Billboard. “We’re committed to creating an event that will provide significant benefits to New York City with the level of experience and meticulous attention to detail for which Goldenvoice is known.”

The Governors Ball Music Festival has been annually held at Randall’s Island Park in June for the past six years, so this year Panorama will be held in the same place. Governors Ball is less than thrilled about Panorama’s move to this location, as organizers see it as a “short-sighted and disappointing solution.”

“The city needs a long-term strategy for approving music festivals that ensures it is maximizing the economic and community impact of these events,” said Tom Russell, co-founder of Governors Ball. “Scheduling two same-genre festivals on top of each like this makes it difficult for either to provide the maximum benefit to its fans, its neighbors, and taxpayers.”

Naturally, Shulman was asked to issue a response to the other organization’s concerns, and so he came out with a statement of his own. “We don’t share that viewpoint. New York City has 12.5 million residents, plus an enormous number of domestic and international visitors, who keep our many sports, arenas, music, venues, museums, theaters, and restaurants at capacity each night.

“NYC sustains multiple music festivals and Panorama will add one additional entertainment option over the summer. We believe all the many festivals here can coexist, thrive, and have long-term success.”

There is definitely merit to both companies’ statements, so the deciding factor will be the success of each festival this year. The city has already had to cancel so many alternative rock music festivals, such as All Points West, Field Day, and Vineland, so we’re just hoping both of these can coexist for the time. With the esteem that AEG/Goldenvoice has, there’s a chance that Governors Ball will be snuffed out, regardless of its lineup. This year, the festival’s lineup includes Kanye West, Beck, The Killers, The Strokes, Death Cab for Cutie, HAIM, CHVRCHES, M83, Robyn, Father John Misty, and Jamie xx. There are some great acts here, so we’re hoping to see a balance between Governors Ball and Panorama.

As of yet, there is no official lineup of performers for the Panorama festival, but reunited rock band LCD Soundsystem will be one of the headliners, according to Consequence of Sound. So as long as you’re willing to spend the suspected $400 or so for a ticket, the event will be an all-out extravaganza, featuring “three days of music, art, technology, and local food offerings,” according to Shulman.

Photo courtesy of Zimbio

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