Pepe Jeans Fall/Winter 2012-2013 Campaign

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Thinking of revitalizing your new season wardrobe with easy, relaxed and youthful pieces? Look no further than the famous London-based Pepe Jeans brand, which is a limitless source of inspiration for voguish girls and guys thanks to its stunning teen clothing collections. So the new Pepe Jeans Autumn/Winter 2012-2013 campaign has been unveiled, featuring Edie Campbell, Claude Simonon, Paul Simonon, Eliza Cummings, Sophie Pumphrett, Tom Barker and Adam Loft-Schultz photographed by Alasdair McLellan. As usual, the new catalog of the brand ignores the trends of the new season and offers its signature styles, something between preppy aesthetics and a different punk.


Founded yet in 1973 in London as a denim and casual wear jeans brand, Pepe Jeans has grown into a worldwide winning company, the favorite brand of young girls and guys. Each season, the brand manages to bring its own, unique style and help the young express their personalities and stand out in the crowd. The fall season collection of the brand too manages to differ from many others with its ‘70s inspired retro vibe, comfortable and versatile clothing pieces and accessories. The Pepe Jeans Fall/Winter 2012-2013 campaign takes us to the refined city of London, where a group of teens showcase the winter-appropriate cozy, warm and, what’s the most important thing, original casual-wear attire options. We are just charmed by the laid-back allure of the line.
When it comes to the hottest trends found in the Pepe Jeans Fall/Winter 2012-2013 collection, we can see some of the most alluring styles of the cold season, spiced up with the brand’s signature vibes, to say in short – trends set by the brand itself. Thus, we find the characteristic prints and patterns of Pepe Jeans, lots of denim and leather. Plaids and chic leopard prints can definitely add lots of attitude to your look, while the colored faux fur pieces will take care that you look on-trend and unique. Overall, the collection is in darker autumnal palette, including mainly blacks, grays and browns, but there are also occasional red, burgundy and denim blue touches, which add cheerfulness to the entire scene.


The Pepe Jeans Fall/Winter 2012-2013 collection has everything for young fashionisers to mix and match and come up with fresh and trendy looks every single time. There are short capri pants with a more rock vibe than elegant, leopard printed leggings, “faded” jeans both for men and women, pants in vibrant red, plaid shirts and blouses, leather skirts and jackets, shorts coats, sweaters, cool blazers and matching accessories, including leopard printed shoes, flat boots and fedora hats. Everything is perfect and you can convince yourself in this taking a look at the stunning photos!

Photos courtesy of Pepe Jeans

About Armine K.

Fashion and photography addict, interested in languages, culture, traveling and all-things-beautiful. Find me on Google+