This year has been full of creative director shuffles all around. Disgraced personnel are back at new houses, multiple houses have had a change in the creative director position and it appears that there is a whirlwind within the fashion industry of late. One of the biggest changes we have seen has been the loss of the Emilio Pucci creative director, a style genius who has brought to us some of the most incredibly made pieces by the house. There were many rumours surrounding this shift for a while now, with Peter Dundas taking over the helm of the Roberto Cavalli line after vacating his former position. However, it was not at all surprising to see the former director of the Cavalli house come back after a stint with the Emilio Pucci label. He had worked for Roberto Cavalli from 2002 to 2005 and stated that it is an honour for him to “continue to evolve the wonderful world of Roberto Cavalli…” He seems to be rather excited about the possibilities laid before him and the unique potentials this brand offers. From his general attitude, it appears he simply cannot wait to get started!
The Norwegian designer is set to present his first collection for the label during the Milan Fashion Week in September. Born in Oslo, Dundas studied at Parsons in New York before his big move to Paris and his job as an assistant to Jean Paul Gaulthier in 1992. He later moved to Christian Lacroix before landing at Cavalli, followed by his times as creative director for Emanuel Ungaro and Emilio Pucci. Now, he is back “home” so to speak and we are excited to see where this route will take him and the company he decided to move back to. “The choice of Peter Dundas was made with the desire to evolve a style that combines glamour, tradition and innovation, recognised worldwide as the signature of Cavalli since the birth of the house,” Roberto and Eva Cavalli added in their comments.
Peter Dundas is expected to take over the responsibility of women’s wear, men’s wear and accessories, in addition to overseeing licenses, marketing and communications. That is a big job indeed! The company stated that this job description handed to Dundas would “enable the repositioning of the house established by Roberto Cavalli in the early 1970s.” The idea seems to be to bring back what was originally a staple to the Roberto Cavalli brand, respecting the past while seamlessly transitioning into the future. It is expected that an agreement will be reached with an Italian private equity firm, Clessidra SGR, by the end of this month, though there are no reports about the sale of majority stake yet. This year has been tough on the brand, with two of its senior executives exiting the business and the intense hunt for investors to keep the company afloat. It may actually be a good thing to have brought Peter Dundas back on board, considering the immense success he has brought to the Emilio Pucci brand in the past few years.
Photo courtesy of Vogue UK