Liya Kebede Goes To Her Hometown For Phillip Lim Spring 2016 Campaign

Phillip Lim’s spring 2016 runway showing also marked the 10th anniversary of the 3.1 Phillip Lim label. “Stop and Smell the Flowers” was the theme for the runway show, which received a substantial amount of attention from the press, and is also the theme for the Phillip Lim spring 2016 campaign. Photographer Viviane Sassen was brought in for the third season by Lim, and they and a skeleton crew travelled out to Addis Ababa, Ethiopia, which is the hometown of Liya Kebede, the only model cast for the ad campaign.

Liya Kebede For Phillip Lim Spring 2016 Campaign

Kebede was in charge of leading the photoshoot, and so she took the crew to the best places to capture the essence of the local culture. If the campaign was too staged, the product wouldn’t have been nearly as dramatic, but between Kebede’s direction and Sassen’s skill with a camera, they were able to capture shots of locals, Kebede’s family, and the unique scenery.

With the brand’s milestone anniversary, the press for the runway show was to be expected. But it would have been easy for this hype to drown out whatever came about in the campaign. This, however, was not the case. The crew was able to find the perfect backdrop for each garment, which helped everything come to life. Even though the label came out with its new pre-fall collection, the apparel in the spring line is still the esteemed anniversary line. Keeping that in mind, it is easy to remember how the looks stormed the runway, and to then compare it with this new platform, which brings the clothes to life. The whole ad campaign appears to be totally authentic, which is a big contributing factor to its success.

Since Kebede is in her hometown, she is able to fit in well between the people and scenery featured in the shoot. She is comfortable there in a way that no other model could have appeared to be, and the clothes fit her like a glove. Everything seems to be working perfectly together in the Phillip Lim SS 2016 campaign, especially the photos of the model with her family.

Liya Kebede For Phillip Lim Spring 2016 Campaign

Liya Kebede For Phillip Lim Spring 2016 Campaign

In one photo, Kebede is featured beside an older couple, who appear to be her parents, although it was not expressly stated in the campaign. She is smiling and laughing, just like the others, and the woman in particular is soaking up her moment in the spotlight with Kebede. This is the kind of positive cultural expansion that other brands have been trying (and failing) to accomplish in campaigns.

Seeing a result like this makes me wish other brands were able to get it right, because this is a truly remarkable campaign, from backstory and process to the final photos. When it comes right down to it, nothing can beat an authentic new cultural experience, especially when there are stunning clothes in the mix.

Make sure to keep an eye out for this campaign when it is released in the spring issues of media like AnOther, Dazed and Confused, Document Journal, The Gentlewoman, Harper’s Bazaar, The Last Magazine, Self Service, T Magazine, and WSJ Magazine.

Liya Kebede For Phillip Lim Spring 2016 Campaign

Photos courtesy of Phillip Lim

Recent Posts

Eva Longoria To Show Her First Collection At NYFW

The New York Fashion Week is just weeks away. Starting from September 7 we’ll have one week to enjoy the shows of some of the greatest designers in the world. Although New York fashion week...

Double Up on Denim This Fall Like a Celebrity

Denim is a timeless fabric, that never goes out of style. Pieces made of denim such as jeans, skirts, and jackets will always be our go-to items for many different occasions. So many everyday essentials...

15 Color-Changing Lip Products That Are Cool AF!

While some cosmetic companies are still trying to perfect the ultimate highlight palette, other brands have channeled their energy and creativity into something surprisingly youthful: color-changing makeup! Does it sound scary? Well don't fret, the formulas...

Taraji P. Henson is a Golden Diva in Her New MAC Viva Glam Campaign

The amazing Taraji P. Henson and MAC teamed up on a second makeup collection, as a part of their Viva Glam line. In the official pictures Taraji channels a 70’s look inspired by Diana Ross. The...

Princess Diana and Kate Middleton’s Style Similarities

The Duchess of Cambridge Kate Middleton has a seamless style. Often times she takes style inspiration from one of the greatest royal icons of all times, the never forgotten Princess Diana. We can’t blame Kate...