If you’re an avid user of Pinterest or a hopeless online shopper, drop whatever you’re doing right now, there’s hot news on the sales radar! Before Google and Instagram can catch up, Pinterest is on the top of its game, developing the idea of the buyable pins revealed earlier this year. And now, you can also track sales on Pinterest!
It’s not like social media is a very concrete concept (it has a new definition every day!), and this year it became even more complicated, when Pinterest mixed up a cocktail of online shopping and social media. You don’t have to only chat and like on social media anymore (we have done that for too long now, we want more), you can now buy too.
Obviously, we all went crazy when the pins were launched. It’s a massive change both for the users and the sellers. Another channel to bring sales, another platform to reach the consumer-oriented audience. What else can you wish for? There’s so much we could wish for! Like getting a notification every time a product is on sale. Have you been watching that bag for a while? Price too high to commit? Guess what, if the price ever goes down a cent, you will be the first to find it out (just, make sure to check your email often).
Sarah Shere, marketing manager at Pinterest, told TechCrunch, “I don’t think it’s a unique psychology to Pinterest, but we tried to build a shopping experience that worked for that customer experience — discovering a product, waiting for the right moment, and then completing the purchase in a seamless way.”
And thank you Sarah for this feature, it’s obviously a level-up from buyable pins, and now that Pinterest has officially revealed itself as an ultimate shopping/social media platform, we have no doubts there’s more coming.
Shopping campaigns, ads, new shopping policies, new seller-buyer communication … we are expecting more e-commerce now, as this just can’t be the end. Even if Pinterest currently plans to keep the main focus on photo sharing and social media, the industry is too promising to avoid it, especially when the pins turn out to be a success. There might be way too many users out there, who are removing eBay from their bookmarks, and adding Pinterest as the new alternative, ‘cause socializing when shopping is just more fun than just shopping.
For brands, however, this is a new marketing tool that can be utilized for remarketing and bringing back a secondary audience that can’t always afford the product. It’s a combination of e-commerce, social media, and email marketing: 3 in 1. Your new collection can reach more people on Pinterest, inform them in the first wave, and come back with a juicy sale that will tempt a re-visit.
Finally, it would be interesting to follow future developments in other networks like Instagram, and e-commerce platforms like Etsy, eBay, Shopify, etc. If you are a brand- or shop-owner and you are sitting back while these tools are released, you’d better have a badass business plan, cause social media is taking over again.
Photo courtesy of TechCrunch