Miuccia Prada presented her elegant Resort 2018 Collection spiced with sports details. Prada decided to go back to their roots and staged the show at the company’s original place of work. The Fondazione Prada Osservatorio in Milan is an exhibition space located in the most alluring shopping mall in the world — Galleria Vittorio Emanuele II. Prada’s original store was opened by Miuccia’s grandfather Mario in 1913 near the Fondazione Prada Osservatorio.
The Galleria’s strong industrial feel and the history written on its walls inspired Miuccia to create unrepeatable pieces of clothing that breathe in the spirit of modernism with sporty elements.
About the venue choice, Miuccia explains: “resonating of the modernism of the period and the turn of the century sensual beauty. We thought those transparent dresses in front of the industrial cupola should look good.”
Prada’s Resort 2018 Collection is full of transparent dresses that put an accent on the women’s naked body in an elegant way. Miuccia aimed to create the perfect ratio between gracefulness and sportswear.
The Collection features weightless scallop skirts, dresses embellished with feathers, shirtdresses, diaphanous pleated skirts, high-neck blouses, deep neck overcoats and lots of contrast. The high sports socks pulled up mostly over high heels dominated on the stage.
There are dresses and skirts made from a solid industrial fabric but predominately erotic transparent pieces of clothing made from a synthetic cigaline.
“I don’t know why, [because] it’s a naked body but it’s also [delicate], and underlined by sports. Both are an obsession for the body, both are interested in the body,” Prada explains. “As always, I like the confrontation of the two and the fusion of the two but starting from the idea of doing something modern.”
Prada included her brand’s logo on multiple pieces in this collection with an explanation that nowadays “it’s all about the logo”.
Miuccia worked together with returning visual artist James Jean who created the illustrations of rabbits and lilies which Prada pictured as Liberty print.
The models graced the space between Fondazione Prada Osservatorio’s walls, all in braids, with a light touch of makeup predominantly including classic red sensational lips.
All of Prada’s 2018 Resort Collection designs are infused with a great contrast of fabrics, styles, and details.