Christmas spirit penetrates to everywhere, inspiring just everyone to come up with the most creative ideas for the best holiday looks. Primark doesn’t miss the opportunity, either, presenting its own results of holiday inspirations. Created by The One Off, the energizing and joyous Primark holiday 2013 collection takes us to a magical world of joy and pleasure, overwhelmed with Christmas spirit. The campaign photos and the video ad feature a surreal house, consisted of several rooms, each of which corresponds to a key department of the brand. This way, the models become the main heroes passing from one room to the other, putting on corresponding garments for each. This is, in fact, a very resourceful way of illustrating the main cornerstone-being pieces of the Primark Christmas 2013 collection.
The Primark holiday 2013 campaign starts with the room, where the heroes are wearing super cute animal onesies, surrounded with huge candies and canes, after which they appear in the next one, this time featuring nice combos of Christmas-inspired sweaters, paired with cool ripped jeans, and matching boots. The following room, where the heroes get into, introduces the glamorous party looks, imagined as a chic knee length all-lace red dress, and a combo of a leather gather skirt with a black T-shaped top, having nice golden design prints on. The army-type boots are also here for the best personality underlining effect. The choice of classic stiletto shoes for the dress options, accompanied with a studded handbag is another remarkable detail about these looks.
Finally, it’s the sleepwear options that conclude the Primark Christmas 2013 campaign, exemplified as a one-piece pajama with red and white color prints, presented alongside other pairs being shorts with a monochrome top and checkered pajama pants with other variants of T-shirts.
Thus, the Primark holiday 2013 collection is a trustworthy promise for absolutely cool, chic, and comfortable holiday looks, which are not limited by party variants only, but expanded to the level of covering nearly all types of garments you might possibly need. This is what the departments of Primark shown in the video are meant for. So trust Primark to have the comfiest holidays ever!
Photos courtesy of Primark