Get ready to be bombarded with California-style inspiration… Everything’s just got serious now. If you haven’t taken a vacation yet, haven’t visited a beach this summer, or you’re at work doing a boring task at this very moment, I’m so happy I’m not you. Spoiler Alert – you’re about to see scenes from a Pacific vacation you haven’t had this year, and Pull & Bear is the main party to blame. The Spanish youthful brand has already released the inspirational Pull & Bear fall/winter 2015-2016 campaign and there is so much to love about it!
I love Pull & Bear. It has the spirit of youth and carelessness. It’s breezy, light and positive, everything about it is inviting… the store, the clothes, the campaign, even the models look like your best friends (with some model dust, of course). How can you pass by this store and not get tempted to try a few outfits on? You’re right, you just can’t, so go right in!
This time the new Pull & Bear fall 2015 campaign has some back-to-school feel to it. It’s like the first day after school, when you start realizing the torture has begun again, but as long as there’s a beach nearby, nothing will stop you from having fun with friends. That’s the girl Pull & Bear is promoting. Do you fit the character? The new campaign’s got crop tops, NY shirts, short shorts, sporty college-wear (it’s time to invent this word as well!), skinny jeans, and tartan shirts over a T-shirt; this is what you get from Pull & Bear’s latest fall 2015 collection.
The fit is loose, baggy, and sexy. There is lots of knitwear, jersey, and denim. As for makeup, a nude and natural look with messy hair (probably from the ocean wind) is what you want to experiment with.
The color palette doesn’t really have anything new for the trend current. Black, white, maroon, blue, brown and all the shades in between – these are the simple yet confident colors you want to wear this fall. It’s not too girly, in fact, you’re probably on a varsity team if you’re wearing this at the moment. Say, comfort! Comfort above all!
As always, it’s very obvious that there is a certain age target to this campaign. If you’re over 30 and with a very serious business status, you might not like this style a lot. But if you’re a happy teen looking for adventures, you’re in the right place. The brand is heavily influenced by the Pacific lifestyle, reminding you of the ocean and the sand, the surfers and chocolate tan. Every collection or campaign Pull & Bear launches follows the same inspiration and concept. And if you like the collection so much you don’t know how to deal with it, just lose yourself in shopping and get the piece that makes you so happy! All this fashion marketing has been created just for you!
Photos courtesy of Pull & Bear